PURE PREVIEW


M


ore than 100 British and international footwear brands will gather for the Spring


Summer 16 edition of Pure London, showcasing an eclectic host of trend-led, contemporary and niche collections for three days of unrivalled buying opportunities.


The extensive footwear offering will cater to


buyers and retailers in search of new and exciting product, as well as inspire womenswear retailers looking to expand and complete their store offering with the introduction of footwear.


Adding to the buying experience will be the


all-new and highly-anticipated Premium Footwear section, which will house must-see, desirable brands in the Apex Room, previously the VIP Lounge of the show. Curated by premium footwear expert and retailer Gerard Levy, the brands-by-invitation section is set to elevate the show’s dynamic offering to cater to premium brands, buyers and boutiques.


Alberto Zago will showcase its extensive


collection of sporty and modern designs within Premium Footwear. Simplicity, glamour and directional styling are central to the brand’s image, with the Italian-made products being designed to the latest fashion trends, while maintaining an artisan look and finish.


United Nude will also add to the Premium


Footwear line-up; the brand’s iconic styles merge architectural design with fashion to create elegant, inspired collections renowned worldwide for their innovation and creativity. Fashion and technical design will also intersect for Avril Gau’s latest collection; the eponymous designer uses a sculpture-like approach to create her trademark footwear, blending classical and contemporary designs for the modern woman.


14 • FOOTWEAR TODAY • JUNE/JULY 2015


Avril Gau’s latest collection will be shown in


Premium Footwear alongside C.Doux, Camper, Chie Mihara, Cocorose London, Pretty Ballerinas, Crel, Paco Herrero, Lili Mill, Audley and Castell.


The wider Footwear section will fill the National Hall Gallery, with a diverse mix of new and returning brands showcasing Spring Summer 16 collections for forward order, as well as Autumn Winter 15 ranges for short order.


Globally recognised brands Birkenstock, GEOX,


Fly London, Unisa, Ravel, Moda in Pelle, Lacoste Footwear and Peter Kaiser are just a few of the returning names to Footwear, as well as independent shoe brand Yull, brought to the show by the British Footwear Association.


A predominantly monochrome collection


exuding urban culture and style will be presented by first-time exhibitor Joe Nephis, an avant-garde Italian brand born two years ago under the direction of footwear designer Angelo Malaisi. A visually striking collection will also be presented by Imelda’s Secret, featuring unexpected colours, exotic textures and ultimately functional, sleek designs; while Brazilian brand Ipanema will also return with a vibrant, colourful collection of seasonal flip flops, sandals and wedges.


Urban footwear brand Keddo/Betsy and British


independent ladies shoe brand Vanilla Moon will also add to the exciting line-up, alongside Brenda Zaro, Esska, Wonders, Salt-Water and Caprice. The distinguished international offering at Pure London will also shine throughout the footwear sections, with Alpe, Mania, Papucei, Crime London, and Pikolinos adding to the mix.


Swedish brand Ten Points will return with their


handcrafted, high quality shoes, produced using sustainable methods and locally sourced


For further information visit: www.purelondon.com


materials; while contemporary leather footwear and accessories brand Love From Cyprus will exhibit for the first time this August. Solillas will also make their debut at the show; their award-winning leather sandals marry the free- spirited, bohemian style of the Balearic Islands with sophisticated London flair which, since the brand’s launch in 2013, has gained recognition and popularity throughout the UK, Europe and further afield across Asia and the US.


Sought-after capsule collections from premium


footwear brands will also be showcased alongside complementary accessories labels within Emerging Brands; the inspiring section, fittingly positioned between Footwear and Accessories, will cater to independent retailers and buyers in search of wholly unique and expertly designed product. Mid to high-end Portuguese brand 7Hills will showcase their 100% leather range of comfortable heels for SS16, inspired by the form, colours and cut-outs of traditional Portuguese tiles.


An effortlessly stylish collection will also be


presented by Raffaella Bosurgi within Emerging Brands, with elegant, feminine high heels designed to dress up both day and night outfits. Other footwear brands to show within the section include Serap Pollard and Gionia Maini.


For more information on Footwear and the


wider brand offering at Pure London this season, please visit www.purelondon.com. The next edition of the UK’s most dynamic fashion and footwear buying event will take place from 2-4 August 2015 at London Olympia.


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