Taking Sustainability Personally For Philip Rollinson, DuPont Crop Protection Insect Control


portfolio manager, it starts with a personal commitment to sustainability and grows from there. “I personally am a consumer and I care about what happens


to the environment in which I live … DuPont’s team of people working all around the world are all consumers; we’re all par- ticipants in the community and the environment and increas- ingly, we are seeing ourselves as doing much more than just making crop protection products,” Rollinson says. “We’re all living in this environment and we have to treat it with respect and look after it. There’s evidence that if we do that it pays us back very well and we can create a sustainable future for our- selves. If we don’t do that, the consequences are dire.” Sustainability and environmental stewardship are inextricably linked, says Rhea Cohen, DuPont Crop


“YOU CAN’T BE SUSTAINABLE IF YOU DON’T HAVE GOOD SAFETY, HEALTH AND ENVIRONMENTAL POLICIES AND PROCEDURES.” — RHEA COHEN


Protection global product stewardship manager. “To me, you can’t be sustainable if you don’t have good safety, health and environmental policies and


procedures,” Cohen says. These very principles are highly valued and respected at DuPont. So much so that new potential products


are tested early in the development process and if deemed to have a negative impact on the environment, the products are pulled from development, even if great efficacy is shown. “We ask, ‘Are we proving the footprint, are we proving the safe use, are we proving the environmental


impact or lack of?’” Rollinson says. “Are we proving the characteristics with regard to non-target pests? These things are built into our product concepts, along with creating very effective products, of course.”


Developing Targeted Products One product, indicative of the types of future products DuPont is aiming for is Rynaxypyr®


; the first in class


anthranilic diamide insecticide. This game-changing chemistry is highly valued on the global market, Rollinson says, due to the excellent mammalian and environmental profiles it brings along with being extremely effec- tive. Another innovative product from the same class of chemistry, Cyazypyr®


, is particularly favorable in terms of helping crops thrive early in the process and for its low impact on most non-target organisms.


Safely Creating Wealth and Livelihoods Rollinson said he has seen many cases where having sustainable, effective products have made a most


meaningful difference in farmers’ livelihoods. One, in particular, resonates with him. “When we were developing Rynaxypyr®


for use in top fruit, I visited a farmer in Belgium who was growing Continued on p. 26


1995


COTTONWOOD CO-OP OIL CO. IS NAMED THE NATIONAL WINNER OF THE ENVIRONMENTAL RESPECT TROPHY.


1996


THE STATE OF CALIFORNIA GETS ITS FIRST NATIONAL AWARD WINNER AS AG RX IS NAMED THE NATIONAL RECIPIENT.


1997


FOR THE SECOND YEAR IN A ROW, CALIFORNIA HAS THE NATIONAL AWARD WINNER (TSI-A DIVISION OF THE TREMONT GROUP).


1998


ST. CLAIR SERVICE CO., BELLEVILLE, IL, IS NAMED THE NATIONAL AWARD WINNER.


July 2015


ENVIRONMENTALRESPECT.com


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