news Callaway Golf releases new laser rangefinder
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allaway is now breaking into the distance measuring device market with the launch of the 300 Laser Rangefinder,
offering pin-seeking precision in an ergonomic design that fits comfortably in the bag. Featuring Callaway’s exclusive Pin Acquisition
Technology (P.A.T.), the 300 Laser Rangefinder is one of the lightest on the market and can lock onto pins up to 300 yards away, taking dead aim at the target whilst not being distracted by trees or other objects in the background. Providing accuracy to one yard either side of
the distance, the 300 Laser Rangefinder also has the capability to magnify to six times further, enhancing the view of the target. The waterproof device also features a CR2 3-
volt Lithium battery which is long lasting and easily replaceable, an auto-shutoff system that powers the device down if idle for more than five seconds and the ability to measure in yards or metres. Tony Fletcher, head of sales
for Brand Fusion in the UK, said: “Backed by Callaway, it’s very easy to use, lightweight, compact and a perfect addition to the golf bag. The design and technology of the rangefinder means the golfer can feel comfortable over the ball knowing how far the flagstick is or acquiring distances for bunkers and water hazards.”
www.brandfusionltd.co.uk
Sunice announce spring and summer collection Sunice is now leading
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unice have recently announced their 2015 spring and summer collection. The clothing is focused on providing the golf
market with performance outerwear, keeping the company’s promise to provide a balance of style that complements the technical features of the garments. Sunice 2015 recognises the needs of the golfer by designing and developing garments that allow them to perform better whatever the weather. Managing director of Sunice Europe, Jon
Camp, said: “We did not just stop at function in our design – in colour there is no other in golf that can compete. “Bold brights are mixed with classic core
colours to bring a new vibrant palette to the game. The true essence of the collection this year is bringing unlikely colour pairings together in harmony and unison to create a colour palette that is both striking in its appearance yet commercial enough to be worn by the most discerning of golfers.”
a resurgence of colour, reflecting newness and opportunity. Instead of the traditional manner of taking black and charcoals and popping them with colour – the company took the colour and popped them with the basics. Neon greens, vibrant blues and rich yellows trimmed with colour staples of pure white, grey and black, reinvents modern golf by adding fashion to the science of the game. Sunice continues to design and develop six
different categories in the Spring 2015 with an expansion to the sport collection by adding down vests and jackets with stretch panels.
www.sunice.com Foremost Pros Grab a Grip of the Market
sales soar by 19% thanks to the recent Golf Pride ‘MOT Your Game’ campaign. The campaign was run exclusively for the Elite Marketing Programme (EMP) professionals for a month during February and March and during that period sales generated by just over 200 participating members amounted to well over £120,000. All over the country, participating Foremost
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professionals saw grip sales rise at a time when sales were flat at other green-grass Foremost outlets. Stephen Clay of Blackmoor Golf Club,
Hampshire, saw his grip sales increase by over 305%, while Mike Ovett of Hassocks Golf Club,
oremost professionals saw their grip
West Sussex had an increase of over 800%. Foremost company director, Andy Martin
said: “We’ve now had the chance to crunch the numbers and it’s obvious that it has been a big success all over the country. “As a general rule it was our EMP members
who saw the biggest sales increases but that’s no surprise given the level of support the programme provides and the exclusive promotion element of the campaign that activated sales. “The latest ‘Golf Pride MOT Your Game’
campaign provides further graphic proof of the effectiveness of Foremost’s sophisticated digital marketing programme and illustrates how proactive green grass professionals are able to succeed by using the EMP and the ‘easy to use’ retail campaigns.”
www.foremostgolf.com
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