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Media Partners MAY 2015 THE EUROPEAN TRADE MAGAZINE


NEW R1 Push Handbuilt in Great Britain


Contents FIRST WORDS It’s a pleasure to welcome James Mercer


into the SGB fold as our new digital content coordinator. James will be driving SGB forward with regards to online content and our social media output. Please contact


James on jmercer@datateam.co.uk if you would like to see your brand featured online or via our social media channels. Please keep abreast of all the latest trade news via


www.sgb-sports.com, @SGBmagazine or sgb_magazine and our new Linked In and Instagram accounts. We endeavour to be the foremost trade


REGULARS 4 News


12 PGAE Exclusive 2015 Coaches Circle


16 Front of Shop How Much are You Worth?


22 Cover Story Stewart Golf


36 Review Lamkin


publication across all formats and hope this investment into our online channels shows our commitment to the industry. In this month’s issue Duncan Lennard reports on the


exciting developments at MIA Tech and Paul Trow visits Kings Hill golf club’s new golf academy.


I hope you enjoy the issue


Alex Fordham, managing editor Twitter: @SGBAlexFordham


FEATURES


14 Field Report MIA TECH


18 Ecommerce Social Marketing


20 Top to Toe Online Returns


26 Field Report Robert Rock


28 Showcase Drivers


38 Mulligan The Independent Voice


32Stats Drivers


SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham | afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer | rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand mediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited, datateam@pmps.info


Issue No. 141 On the cover: Stewart Golf DRIVERS SHOWCASE MIA TECH FEATURE ROBERT ROCK EXCLUSIVE


The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2015. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.


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