This page contains a Flash digital edition of a book.
required reading for all ath- letes.

In the book, Cooper

highlights fi ve key elements to becoming your own per- sonal brand ambassador that includes: 1. Being a visionary… In other words, take the time to really fi gure out what type of USA Shooting ambassa- dor you want to be.

2. Finding your points of passion & being per- sistent about it… This one is easy.

passion is shooting. Now go about show- ing people WHY.

3. Seeking value in your vision; modeling those values daily… “Know the values that you will embrace on a daily basis that are necessary to re- alizing your personal branding vision,” states Cooper. May- be it’s representing the USA. Maybe it’s being a woman in the shooting sports. May- be it’s being a hunter. Maybe it’s something altogether different. Embrace what it is and make an invest- ment toward those values daily.

4. Aspiring for Authen- ticity… Be yourself. Be real and be con- sistent.

5. Becoming a master of making an impres-

sion… “People who are great at personal branding are pas- sionate about doing everything in their power to live as well as they possibly can, and they strive to make the most out of opportunities to build relationships daily,” Cooper acknowledg- es.


Cooper states in the book, “Commit to setting a unique standard of excellence that will infl uence others around you. This involves choosing the right values and becom- ing extraordinary at model- ing them every single day as well as you possibly can. In addition to unique self-disci- pline, this takes a passion to be truly special in all areas of your life.” Part of his branding mes- sage discusses a social media presence, reminding his readers that “if you are going to be in the business of personal branding, you would be wise to accept the fact that all of your posts matter. “If you are posting posi-

tive things that add value to people’s lives, you are likely to gain followers and people are more likely to associate good things with your name,” Cooper adds. “On the fl ip side, when you are posting negative things and creating confl ict, people

Kim Rhode

will likely associate negative things with your name and this will eventually hurt your brand. It is important to re- mind yourself that you often attract what you are putting out to the world through your interactions.” As USA Shooting Team

members you represent three unique brands:


self, of course; USA Shoot- ing; and the shooting sports. Given the relative limited exposure the outside world has to our sport, creating a personal brand that you can capitalize on will prove ex- tremely diffi cult without the

exposure that comes from being an Olympian or Para- lympian, and more likely, an Olympic medalist.

But by

embracing your role as an ambassador, no matter how small the audience, and committing to the qualities outlined above makes you a better person and will pre- serve our shooting heritage for the next generation.

*Quotes and context pro-

vided from the book IMPRES- SIONS: The Power of Personal Branding in Living an Extraor- dinary Life by Coyte G. Cooper, PH.D. Copyright © 2014.

About Media Training: The USA Shooting Media & Public Relations Division is formalizing an advanced Media Train- ing program titled Bullet Points – Simple Approach to Staying On-Target in USA Shooting Team Role that will be avail- able in an online format late summer to its athletes, members and clubs. Team athletes will begin meeting individually with the Media & PR team to map out their individual media profi les, be provided a best-practices manual and receive classroom instruction.

May 2015 | USA Shooting News 47

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