SECURITY
Online security 24/7, 360°
The face of the online gaming industry is changing and gaming companies are taking steps to increase their protection of those that matter most to their business – the players.
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Peter Murray, Head of Gaming at GBGroup
n February it was announced that Sky Betting and Gaming would be the first online gaming company to employ GBGroup’s global identity transaction monitoring software to aid fraud protection, improve operational efficiency and
promote responsible gambling. This software enables companies to “see a 360
degree view of its users – from initial compliance checks to monitoring player behaviour - so they can step in when potential fraudulent activities and signs of problem gambling are presented.” It’s the same software that’s already in use by the banking sector to spot fraudulent credit card use as well as financial transactions linked to money laundering activities. At the time of the announcement, Peter Murray, Head of Gaming at GBGroup, said: “Trust is a term we hear a lot these days, yet it is a word that is conspicuously absent when discussions turn to the online gaming industry. Although most people gamble without harm, research from Gamble Aware has shown that up to 590,000 adults in the UK may have a gambling problem. As a multi-billion pound industry, online gaming providers have a social responsibility to ensure their products and services are ethical, fair and that players are protected.”
The face of the online gaming industry is changing and the issue of problem and underage gambling is moving up the political agenda. Online gaming companies all over the globe, including Sky Betting and Gaming, are taking steps to increase their protection of those that matter most to their business – the players. Today online gaming companies need to get the perfect balance between making the customer feel great, and responsibly protecting their brand from repercussions that can arise if a player is possibly not
50 APRIL 2015
who they claim to be, or someone who can’t afford to be playing. To do this they need to prove that they have the ability to understand and know their customers, and can reliably provide a good player experience while performing rigorous security and identity verification checks. Only then will trust be achieved in the gaming industry. Murray said: “Sky Betting and Gaming have long
recognised that robust security checks ensure they know exactly who is participating in their virtual arena and they look to leave no room for error. The key challenge is to distinguish between fraudulent and ‘good’ gamers, VIP’s or problem gambling and Sky Betting and Gaming is at the forefront of online companies looking to take responsibility for ensuring they support and facilitate ethical gaming. GBGroup’s software can go a long way to help this process.”
Casino International Online spoke with Peter
Murray to find out more about GBGroup and its products and processes…
GBGroup started out as an address software group
25 years ago and has since grown to offer its customers a range of identity intelligence solutions including identity verification, fraud investigation and data enhancement. Today, GBGroup employs more than 300 people across its five UK offices as well as having seven offices internationally. Peter Murray heads up GBGroup’s gaming team, which focusses specifically on creating the perfect customer journey. This includes looking at the onboarding process of new players as well as looking into potential weaknesses of current systems. GBGroup’s expansion into the gaming market came ahead of the 2007 government reform which investigated regulation in online gaming. Gaming
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