SEATING Seating Solutions
Seating Solutions is the leading designer, manufacturer and installer of permanent and portable spectator seating systems. What sets them apart from the rest? They can provide casinos the unique opportunity of customizing their own seating systems to rent. Recently, Winstar Casino, Mohegan Sun and MGM Grand have all used one of Seating Solution’s 12 patented seating systems and added custom modules to make their event unique all while staying within budget. Seating Solutions’ Ultimate Floor Track and VIPortable Suites have recently been in high demand in the casino industry.
Seating Solutions created the Ultimate Floor Track to replace folding chairs for events. The Ultimate Floor Track Seating is an extremely comfortable automatic tip up seating system that quickly locks into a patented low profile track. This system increases capacity, comfort and safety for indoor and outdoor events. For those casinos looking for more luxury seating, Seating Solutions has created the Bravo chair. The Bravo Grid follows the same basic principles of the floor track system: added safety, comfort and seat count while also providing an ease of cleaning and maintenance. What the Bravo Grid adds is a sleekness and high end luxury feel, perfect for casino’s “high roller” guests.
Seating Solutions has created the
VIPortable Suites for casinos who want to provide their guests with high end luxury suites but upfront cost, lack of real estate and no proven business model are holding them back. Recently, Seating Solutions rented MGM eight of their fully customizable VIPortable Suite Systems. The rental structure allowed MGM to provide the V.I.P. suite concept to their guests at the event lot. However, they did
With over 25 years of experience in the seating industry Seating Solutions knows their client’s needs. Their design team is always creating new seating systems that will revolutionize events. In the time it takes for a client to think of something, Seating Solutions has already created it. More information on all of their spectacular seating innovations can be found at
www.seatingsolutions.com.
not have to worry about committing the money, time and space to develop and build the V.I.P suites.
just to make sure the customers are happy with what the product is.”
Combined with player tracking software, time on
device is far easier to monitor and so an adverse reaction to seating should in theory be easier to assess and resolve more quickly. With carded play, within the casino’s CMS the algorithm that works out comp levels will be measuring time in play for carded guests, so the information is readily available to the operator.
So what should an operator look for in seating?
Jimmy elaborated: “The obvious one is that the aesthetics are not the key component. There have been too many occasions where people have created what are perceived to be beautiful casinos from the architectural perspective, but from an operational functionality level it doesn’t mean that that is what you need. It might look fantastic, it doesn’t mean that it’s going to do the job for you. So from an operational perspective, we would look past the aesthetics and make sure the customers feel comfortable on that seat. You might ask a customer that’s been in a seat for 20 minutes, do you like that seat? They say yes, it’s very comfortable – but five minutes later they have moved and they may not even be aware of why they are moving, they just go to another machine. It might be that the support or cushioning is incorrect on the seat, the height is wrong, it could be any of those factors and from an
40 APRIL 2015
operational perspective that should be our focus, not the aesthetics.”
More than just gaming
Of course, many venues offer more than just gaming, and a good seating supplier will be able to both supply for all of those needs and still tie it all together aesthetically. The Hippodrome Casino, in London’s Leicester Square, has gaming, plus an outdoor bar and seating area, several dining choices and a 300-seat cabaret theatre; spokesman Ian Haworth told CI: “The brief for our seating suppliers – PST – was to make our customers as comfortable as possible, and to help make their stay as prolonged as possible. Because of the unique design of our main atrium and other key gaming areas in the Hippodrome, comfort had to be combined with style and design, with focus on the theme of the various areas throughout the building. We have several unique areas within the casino but everything ties together beautifully aesthetically. Every seating design is quite different in each area, but all with that focus on comfort and dwell time. “In some areas, they have to be strong enough for the customer to even stand on – in our cabaret theatre, the entertainment is so good there has to be a certain sturdiness, especially when you have an act like Prince performing.”
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