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SEATING Gary Platt


Gary Platt is set to debut the next generation of performance seating.


Known for consistently delivering superior Casino Seating over the last 40 years, Gary Platt Manufacturing is introducing their new, X2-Tended Series. X2 Series continues the tradition of unsurpassed comfort by enhancing the performance of some of their very successful Classic designs, and adding an entirely new line – The LIDO X2. With the additional ergonomic


LIDO X2 sculpting and plush


toppers, the X2-Tended Play series creates more comfort, and player involvement, which translates into longer play-time. Every Gary Platt chair is hand-crafted to


enhance the casinos interior themes, and engineered for durability, and unsurpassed comfort. The X2 series is truly the next generation of quality casino seating.


LIDO X2 Is the NEW addition to the Gary Platt product lineup. With new style and comfort, the LIDO is built with the same rugged standards of performance Gary Platt is known for. The LIDO pictured left is Low back on a Round Ring base.


GX2 is a new addition to the very successful Gazelle Series. With newly added ergonomic contours and plush topping, the GX2 offers a similar look


with added comfort. Shown is a GX2


on a Rectangular Ring base with a custom Handle option.


SX2 is taking the simple and classic design and giving it a new ergonomic contour and comfort


BX2 Expanded


GX2 with custom handle option


from the original Barona Series, the BX2 offers the added comfort and look that will keep the users playing longer.


Below: Your seating choice could affect customer happiness


with a successful stint as GM for Sun International in South Africa before that. Jimmy shared his experiences in selecting seating as a GM with Casino International, explaining: “[It] varies from company to company and development to development. Genting has a centralised purchasing system where they take the responsibility for seating and seating requirements, and the designers would be involved in the aesthetics. The GMs would partake just in case of any operational issues in terms of perhaps sizes,


giving a professional view on the functionality and to make sure they are what we believe the customers want from a use perspective as well as citing in with the decor.” Jimmy’s previous experience in Africa was slightly


different, with more input into the selection process and trialling different seating to assess impact. He said: “We would have a look at seating of different


clever to monitor if there is an adverse reaction in terms of time in play – particularly on the slot machines”


“…you have to box


types, heights, widths, and we would place trial products in different locations around the casino just to see if there was any negative either subliminal or very open and aware comment from the public.” What this means is, other aspects of the customer’s visit may be impinging on their assessment so their view of the seating experience is biased. Perhaps they had a losing streak, or poor service – and they may not realise this is why they moved on. Jimmy added: “There is a trick in there and you


have to be careful, as people may or may not know why they might or might not like a chair and you have to box clever to monitor if there is an adverse reaction in terms of time in play – particularly on the slot machines, less so on the table games – because there, you can monitor before and after a trial period


36 APRIL 2015 SX2


BX2


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