WINTER 2015


Signals MESSAGE FROM EILEEN CURRIE Poised for Continued Growth!


While the national economy continues to show steady improvement, I’m proud to report that Arbella Commercial Lines closed 2014 with strong, profitable growth. Our challenge last year was to strike the right balance between production and profitability, and with your help


we succeeded in growing our direct written premium by 4.7% and significantly improving profitability. Thank you for your partnership!


As a direct result of your valued feedback, Commercial Lines focused our energy in 2014 on making it easier for you to do business with us. We created specialized, dedicated teams to provide you with faster quote response times, including our Middle Market team, our Commercial Auto team, and our Connecticut team dedicated to all lines of business written in Connecticut.


“We will continue to invest in our people, products, and technology and will remain the responsive market on which you can depend.”


Arbella Commercial Lines is especially proud of our commercial auto improvements. In addition to our specialized team, we have also improved our e-application, which provides you with an immediate underwriter response so you can quote and bind instantly. If you haven’t thought of Arbella for your commercial auto new business, now is the perfect time to give us a try: Throughout 2015, Arbella is offering an additional 5% bonus commission on all commercial auto new business in all states! Read more about this special year-long program on page 3.


Throughout this issue, you’ll find stories, case studies, and tools to help you grow your commercial business, including information about our new Artisan e-application; successful sales strategies of peer agencies; tips on driver selection and training; and much more.


Looking ahead, we will continue to invest in our people, products, and technology and will remain the responsive market on which you can depend. These efforts, combined with our partnership with you, position us to achieve strong, profitable growth for years to come.


Eileen Currie Senior Vice President of Commercial Lines


NEWS & INFORMATION FOR COMMERCIAL LINES AGENTS


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