abbreviations to record what flowers are required and completes just as much of the rest of the form as he or she judges to be necessary. The line for “Today's date” is always left blank as this is not relevant to their system and the address of the recipient is usually omitted if the order comes through a funeral director they know well. However, additional information, not requested by the form, may be added to make things clear for others who will need to use the form, such as special directions for the delivery driver or a note that the customer will call in later to pay.


Figure 1. The order form is used at different times, in different locations and by different people, as the following quotation from the owner explains.


The order sheet does a lot of travelling. It starts off near the till then it goes into the folder and from the folder it goes into the (florist's) make up basket and from there it goes back into the shop to be wrapped. That piece of paper then gets transferred onto the board for V to pick up and then to deliver the order. It's a well-travelled piece of paper but it seems to work well.


In fact this does not tell the whole story, as I have attempted to illustrate in Figure 2 below.


Message card wrien by customer or staff member and clipped to order form


Order form wrien as order taken from customer at desk or on phone


Order form and card placed in folder to indicate the day it is required


Order form put in


florist’s basket for acon the same day


SC or others check order forms when of


planning orders stock from suppliers


List for supplier


May indicate need to hold specific


flowers back in the cold store or take flowers out to be in full bloom


Note on whiteboard


Labels on flowers to be


kept for specific orders / days


Arrangement placed in storeroom and order form placed on chart on wall to indicate the day for delivery


check mes for deliveries delivery routes


Delivery driver uses order for to and plan


Email to supplier


Arrangement wrapped at counter in shop


Delivery driver returns order form to shop


Shredded Driver puts order


forms for account customers in


basket for invoicing


Invoice wrien and posted


Florist uses informaon on the order form to make up arrangement (cost, type of


arrangement, colour, flowers etc.) and priorises orders according to when needed.


Figure 2. Flow diagram to


illustrate the role of the florist's order form


28


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