06 Executive Summary
theibcdaily
Platform for world class partners Ali Amiri
Where is Etisalat today in mobile video/VoIP in MENA?
EVP/Carrier & Wholesale, Etisalat Region: UAE
Interviewed by: Chris Forrester
Etisalat has launched its ultra- fast 4G networks to accommodate the increasing demand for mobile broadband. Etisalat operates in a country where 52% of handsets registered on local networks in Q1 were smartphones, a figure up by 10% during 2013 and 1% in Q1/2014. In the Middle East, the number of 4G connections will grow to reach 42.6m connections in 2017, representing only 9.6% of total mobile connections. We expect there will be two IP-connected devices for every person on the planet by 2015, many of which will be video-capable. Other studies forecast that video traffic to tablets and smartphones will grow at a CAGR of 216% and 144% respectively within the same period.
How is Etisalat addressing this market with innovation in technology, product or service? We launched our SmartHub as a platform for international services focused on bridging capacity, reach and content to better serve the region. It has become the de facto hub for regional telecom services. This
Gateway to video over IP
Ran Senderovitz VP Cable and Gateway Solutions & General
Manager PC Client Group, Intel Region: Worldwide
Ran Senderovitz is responsible for driving business strategy and product roadmap planning for profitability and strategic impact to Intel. He joined Intel as part of the Intel acquisition of the Puma product line from Texas Instruments and began his career with the R&D Unit in the Army, where he spent eight years, leaving with the rank of Major. He received his Bachelor of Science in Electrical Engineering from Technion, Haifa in 1992 and a Master of Science in Electrical Engineering from Tel-Aviv
University in 2002. In 2007 he earned his executive MBA from Kellogg-Recanati (a joint programme of Tel-Aviv University and Northwestern).
What is your assessment of the market for mobile video over IP? Video over IP is growing rapidly as users now have an
expectation to be able to access their TV content on any device – often times in the home. One of the key areas we see service providers focusing on is to extend their experience that
historically was only available on a TV set to other consumer devices by delivering it over IP. This is a transition that has impact across an operator’s network from the data centre to customer premise equipment.
How is Intel addressing this market with
innovation in technology, product or service? Intel delivers systems on a chip (SoCs) that bring broadband into the home and distribute it to all its connected devices. We provide gateway functionality and deliver quality of service for applications like video over IP and voice. Intel is proud that we were first to demonstrate 1Gbps download speed on DOCSIS 3.0 and now have extended that to 1.6Gbps with our latest Puma 6 family of products. Our extensible gateway platform is also a foundation for enabling
was possible with the addition of significant new services like SmartHub IPX and IX supported by our high speed 4G LTE network, 3G and fibre to the home. The hub continues to add new world class partners like Limelight, Level3, CDN Networks and Aicent and a robust content portfolio like Akamai, Microsoft, Yahoo and the world’s largest search and video provider.
What are the main challenges and opportunities in your region?
Consumer demand for video is seemingly insatiable, with video consumption over the internet and mobile devices growing at unprecedented rates. OTT online
“T
device owners, 70% of tablet owners and 68% of smartphone owners use their devices while watching TV. Tablet owners in particular seem unable to put down the iPad while flipping channels, with respondents saying that nearly a third of the time spent using their device is in front of the TV. The challenge for operators is the need to invest in infrastructure to support increasingly high-speed services which support OTT video services such as YouTube.
How important is IBC Content Everywhere MENA to Etisalat ? IBC Content Everywhere MENA is a very important event for Etisalat. It really helps us to demonstrate our capabilities in serving all the content and internet providers through our award winning SmartHub. Our
elecom operators are urgently looking for broadcasters to partner with on digital content”
video offerings from aggregators have become major players in the video landscape. Independent content providers have also launched online video services, and traditional pay TV providers are now launching multiscreen video offerings as well. According to a Nielsen survey of 12,000 connected
experience and understanding of this market's dynamics can play an essential role in extending the reach of international companies trying to reach out to the UAE. The continuous flow of partners to our SmartHub is a clear evidence of reliability in our capabilities.
new services such as home automation, smart energy, and media distribution.
What are the main challenges and opportunities that lie ahead for operators? The main challenge we see lies in scaling their networks to support of an all-IP delivery of content that still provides the quality of service that consumers demand from their current broadcast TV experience.
How important is IBC as a platform for bringing about clarity on the issues of telco/broadcast convergence or mobile video over IP?
IBC draws all the key players from service providers to ecosystem players and is a must attend show for us to meet with our customers and partners, network with industry players, and see the latest trends on the show floor.
“This transition has impact across an operator’s
network from the data centre to customer premise equipment”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52