theibcdaily


Executive Summary 35 IBC Leaders’ Summit


Nicolas Bry, SVP, Orange Innovation


TV will become even more portable in the next 18 months. Portable TV means a global connected experience over the day: you can start and resume your live show or on- demand video on any device, living room TV set, secondary TV set in the bedroom or


tablet, 4G empowered smartphone or tablet, in a consistent experience. It’s also about snacking TV all over the day; short video coming from your social networks, or content discovery from social TV feeds, or personal recommendation, that you will


Niclas Ericson, Director TV Division, FIFA


I think we are going to see rapid advances in the continued integration and exploitation of content across all platforms, with the use of social media and


sharing driving the consumer experience to new levels. This means that FIFA will be able to use its upcoming production and the content we create in many


Michelle Munson, President & CEO, Aspera


A disruptive trend we both see and actively participate in is the growing use of cloud for media management, transformation, archival and delivery – even for live applications as recently demonstrated during the world


soccer tournament. It is now possible to send multiple digital camera feeds to the cloud using high-speed data transport, encode in near real time in the cloud and simultaneously deliver full


resolution video to broadcasters on a global scale and stream content to the web in a variety of formats with only a few frames delay between capture and consumption. This opens the door to new ways for


Lesley MacKenzie, EVP E-Entertainment, ProSiebenSat.1 Media


Enabling consumers to get access to content that they really want, programmes that they may have missed, content that they might not even know they will love. Data enables us to drive that consumer experience and I believe that


personalised programming is one of the innovating trends that will emerge fully in the next 18 months. If you asked me this


question 20 years ago I would never had guessed the progression of OTT


distribution, the evolution of devices and the popularity of viewing on demand. So looking 20 years ahead, I believe mass television will still be dominated by big programming brands distributed by well known 'broadcasters' on an on-


demand basis which is viewable whether one is at home, outdoors or on holiday. A small handheld device that projects high quality images onto surfaces like video wall TV, I believe will be the TV of the future.


Jette Nygaard Anderson, EVP & CEO, MTG Nordic & Baltic Pay TV Broadcast Operations, MTG


The effective harvesting and management of data will better facilitate personalisation of content, services and price packages for consumers. It will also facilitate new revenue streams for media owners like gaming services, e-commerce, product placement. The


migration of services such as recording and storing data in the cloud will give consumers the chance to watch content without a set top box, across multiple devices. While delivering a host of benefits to service operators it will also create considerable


issues around rights management. By 2020 content will become


more immersive, more of an experience. If I were a Liverpool supporter I might expect to be able to choose which part of the ground I watch the game from on TV,


perhaps a 360-degree view of the stadium so that I can turn around and see the crowd; or from the position of the referee. I'll certainly be able to watch in a seamless way with my friend 200 miles away, chatting in real time as though she sat next to me.


consumers to view live, high resolution video on whichever screen they choose and for content owners to offer increasingly more value with every new digital experience they provide.


more ways to enhance the fan experience at our competition. I believe that in 20 years’ time almost any audiovisual experience could be possible. We will


have the kind of technology that can truly recreate the full stadium experience of watching a FIFA World Cup match in your own living room.


save for later. In this context, smart phones will be even more your remote control for life. Furthermore, an extensive


ecosystem is soaring combining the IoT/connected objects/wearable devices/big data and APIs.


It will transform all industries,


including media and entertainment, creating more personalised realtime experiences, and simultaneously extending the collective social experience around broadcasting.


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