20 Executive Summary The impact of new players
theibcdaily
Copyright: FIFA Delivering a global experience
IBC International Honour for Excellence FIFA TV
The FIFA World Cup is far and away the most popular single-sport event in the global calendar, and television audiences for its finals rival the Olympics. Since 2007, television coverage of the World Cup, along with other FIFA competitions, has been the responsibility of FIFA TV. This is to ensure that everyone in the world benefits from the highest quality coverage and innovations in services.
Alongside the core
broadcasts, which have been available in HD since the 2006 competition in Germany, FIFA
TV continues to innovate. In 2010 games were shot in 3D and broadcast live by ESPN and shown in big screen venues. In 2014 both 4K Ultra HD and 8K Super Hi-Vision was available at some matches, along with high frame rate capture and 360˚ immersive video.
Social media and second
screen applications developed for the 2014 tournament included the ability to select additional content and added statistics. 10 million apps were downloaded, with peak daily activity by three million users. Online viewing is now a key part
of this offering, with a peak streaming rate of 6.9 terabytes a second during the Netherlands vs Argentina match. FIFA TV provides all of the coverage of every game to an extraordinarily high standard. Rights-holding broadcasters around the world simply take the multi-lateral feed and add their own graphics and commentary. They can achieve this consistency and quality by providing an unrivalled product, creatively and technically. For these reasons IBC bestowed The International
Honour for Excellence 2014 on FIFA TV.
“This award pays a fitting tribute to the dedication of our industry-leading service providers who help us deliver the very best coverage of the World Cup to football fans all over the world,” says Niclas Ericson, director of FIFA TV division. “Together, we are able to make the World Cup a truly global experience for everyone. We look forward to continuing this pioneering work with the broadcast industry as we offer the unique platform of the FIFA World Cup to help drive technology forward.”
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