34 Executive Summary IBC Leaders’ Summit
Leading innovation and change
Steve Shannon, GM Content & Services, Roku
The next generation of innovation in entertainment will be virtual pay-TV services. I expect we will begin to see many mainstream pay TV players begin to offer their
bundled packages over the internet, with customers streaming entertainment to their TV. These packages will be unique compared with traditional pay TV services,
with lots of great software and unique content to go with it. I think that Bitcoin has the
potential to be disruptive over the next few years. As an example, credit card fees are
insanely high, especially on smaller transactions. Bitcoin could solve that, and many other challenges that the banks and credit card companies put on the digital economy.
The IBC Leaders’ Summit is an exclusive invitation-only event for 150 leaders of the electronic media and entertainment industry. It blends penetrating insights from influential speakers, independent and exclusive research from Deloitte, and the collaborative participation of C-level delegates in a day-long event that informs and shapes future strategy. Designed specifically for the most influential and visionary people at the top of the industry, it took place behind closed doors so delegates could speak their minds, address the issues, and highlight their concerns in an open, inspiring environment. The theme of this year’s Summit was Leading Innovation and Change. Four high-level sessions, hosted once again by writer and broadcaster Andrew Neil, provided senior-level insights from thought leaders at the forefront of implementing change and innovation across the industry. The IBC Daily Executiveasked the keynote speakers to share some blue sky thinking about what technology they felt was going to disrupt or innovate media and entertainment in creation, management or distribution over the next 18 months, and also to indicate what technology excites them most when imagining media and entertainment in two decades time. We hope you find their answers enlightening.
theibcdaily
Richard Lindsay-Davies, CEO, Digital TV Group
The alchemists will find a way to blend real UHD (i.e. higher pixels, frame rate, dynamic range and colour gamut) with data (personal, group, small and big) driven targeted distribution. This will
be with a new tailored subscription and advertising models. No mean feat! When it comes to my vision of TV 2020, I have always believed that discrete video walls will one day allow us to immerse
ourselves in a great sport or movie experiences whilst enabling a far less imposing viewing experience of general TV. This same flexibility, plus a fully connected world, will unleash
the true potential of connected learning, health monitoring and diagnostic applications that are critical to the future of affordable education, health and social services.
Per Borgklint, SVP and Head of Business Unit Support Solutions, Ericsson
The most crucial technologies are those that accelerate the global transformation towards true TV Anywhere. Cloud approaches with broadband delivery are critical. Ericsson also believes that LTE broadcast will revolutionise
video delivery and transform the way consumers access content. It’s also clear that UHDTV services will become a commercial reality as TV viewers demand more immersive, higher quality
experiences. In Ericsson’s vision of the networked society, by 2020 there will be 50 billion devices, 15 billion of which are video enabled. As we move towards this connected world, we see a
wealth of opportunities for technology to bring entertainment, education and information to an expanding global digital market, empowering people, businesses and society as a whole.
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