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Five streams ahead for Conference success
As well as now being restructured into distinct days, each one of which tells a separate part of the innovation story of our industry, the IBC Conference is also carefully curated into five separate streams. This acknowledges that any snapshot of the current industry, and roadmap of the future one, needs cogent input from the thought- leaders currently working across the triumvirate of content, business innovation and technical development. It also helps delegates to manage their time effectively and concentrate on the sessions that matter to them and to their business. The Strategic Insights
stream will provide high-level insights and actions relating to each day’s theme. What are the latest developments in realtime audience tracking and what are the consequent
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Visitors to the Business Operations & Content Innovation streams will experience practical sessions that assess the real world implications of the innovation story in content creation and distribution underpinned by leading-edge case studies. How is archive to be monetised? What new formats plug into what new business opportunities? Where does Big Data fit in to advances in audience engagement and what are the steps required to exploit it? From changes in the way that natural history
programming is presented to the promise of wholly IP- centric workflows, this stream is all about maximising the opportunities and minimising the risk. The Advances in
Technology stream, meanwhile, provides an in- depth examination of the very latest technological innovations at all stages of the pipeline, from production to delivery (with much about the Ultra HD rollout and beyond slated for this year). And finally, the free-to-attend Industry Insights Conference Stream gives all of IBC’s attendees a chance to sample the debate and discussion that makes up the IBC Conference itself and includes the three ‘What Caught My Eye’ sessions. Add in the chance to
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By Chris Forrester
The Great Spectrum Debate on Thursday afternoon will ask how can we compare the public value of broadcasting against the benefits of better mobile broadband access? Should more radio spectrum be released for mobile data communications? How can the
06 Preview Issue
Tall towers and mobiles battle for future Great
competing demands of broadcasting and broadband best be balanced?
The panellists, moderated by Dr William Cooper of informitv, will look at the usage of spectrum, and question whether tall terrestrial TV towers have a future importance as the most efficient way to reach audiences. They’ll
Spectrum Debate
11 September Forum, 15.00-16.00
argue whether the transition to digital TV allows more efficient use of the finite radio frequency spectrum. Yet many homes now
receive TV through cable or satellite, or interactive services through online networks. There is now increasing demand for new communications networks like
mobile broadband that can deliver significant social and economic benefits. Three leading experts will
argue in favour of the motion that mobile broadband can provide greater value from terrestrial TV’s spectrum. They’ll be opposed by three equally skilled enthusiasts who want to keep their tall towers.
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