theibcdaily Touching & Connecting @ IBC2014 By Andy Stout
IBC’s proud heritage of innovation continues with the deployment this year of up to 10,000 Touch & Connect devices to qualifying visitors to IBC Content Everywhere Europe. Touch & Connect promises to revolutionise the trade show experience for visitors and exhibitors alike. Using the same near-field communications technology used by banks for contactless payments and travel cards such as London’s Oyster, Touch & Connect is a fast, fun and reliable way to exchange contact details or information by touch alone. Devices can be touched together to swap contact details, or can be touched to a ‘Tag’ to collect information from an exhibitor.
Each person has a unique online profile associated to their Touch & Connect device, meaning they can not only instantly exchange contact details but also gain access to the Touch & Connect portal. This is a gateway to a global community that helps keep like-
to social media accounts of your contacts, or simply get in touch by email or in person. Visitors will also be able to download limitless amounts of content from the various exhibitors connected with IBC Content Everywhere, saving both time and paper (a boon for all those that have carried around vast armfuls of marketing material in the past).
A smart efficient paper-saving access to information and contacts
minded professionals in touch all year round, rather than simply during the five days of the show. Within the Portal, visitors can view an easy-to-read timeline that provides an online record of exactly who they met, where and when, as well as all of their ‘tagged’ connections, exhibitor literature, videos and case study presentations on their own personalised webpage. The online Touch & Connect Portal also has the option to link
In addition, whenever an exhibitor updates a brochure or marketing materials that a visitor had previously collected via Touch & Connect, the portal makes it wonderfully easy to access the very latest information, ensuring you are always up to date and informed. In the same way that IBC Content Everywhere is part of the warp and weft of the whole IBC show, there will be Touch & Connect Download walls situated throughout IBC. But devices are strictly limited to the first 10,000 collected on site, so, if you do meet the qualifying criteria and are offered the free upgrade, the advice is to collect your device early so as not to miss out.
The beer is free ... and you can't argue with that
Friday Night Is Party Night
The connectivity at IBC is not just around the equipment. Visitors to IBC are there to make connections with colleagues, peers, suppliers, customers and partners. While many of those connections will be made in the conference rooms and exhibition halls, IBC provides plenty of opportunities for more informal networking too. Never more so than on Friday night, September 12: The IBC Party. Starting at 18:30, the Diamond Lounge becomes the venue for networking – and for music, fun and dancing. All around the area you will find plenty of good,
simple food and free-flowing drinks.
The layout includes quieter areas for conversation, as well as lively music for dancing. There will be strolling entertainers, games and attractions. Something for everyone to enjoy. Gold and Silver Pass delegates receive invitations to the party, as do Friday’s Bronze Pass holders. Each exhibiting company has a number of tickets, based on the size of the stand, so hard-working staff can celebrate the successful end of the first day. Relax, have fun and meet people at the IBC Party.
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Preview Issue 17
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