theibcdaily Opinion
Acting on insights in video delivery Big data alone is not enough to reach higher operational efficiency and better customer understanding. You need actionable insights and now’s the time to act says Mikael Dahlgren, CEO, Agama Technologies
“In the ever- evolving and fast-moving video service market, time is scarce and speed is of the essence”
Today’s sophisticated video delivery and service monitoring solutions, especially those covering customer viewing devices – be it traditional TV sets or mobile devices – generate vast amounts of data. Millions of devices are continuously and concurrently reporting a massive set of parameters 24/7.
While difficult to make sense of, this data can create a lot of valuable insights for TV operators. These insights can become the cornerstone for developing an attractive and growing service, while also providing significant bottom-line savings. To achieve this, you need to be able to extract the actionable insights of weight by discovering and understanding patterns that often come in the shape of complex, non-obvious relations within the wealth of data and not get stuck in the sheer mass of it. Two main approaches are
available: the generalised analytics project approach, which is flexible but lengthy; and, the mission-focused analytics approach, where domain-specific understanding is incorporated within ready- made applications that can deliver almost instant value in select areas. In the ever-evolving and fast-moving video service market, time is scarce and speed is of the essence. With mission-focused analytics you can quickly and drastically reduce the size and complexity of the data to levels that make it possible to grasp, visualise and draw conclusions even on the non- obvious. This shortens time to insight and enables action. For a mission-focused analytics solution to support the extraction of information in the shape of actionable insights, it must encapsulate sufficient domain understanding in processing and visualisation. This must be done without drowning
the user in data or destroying relevant information or relations by over averaging. If properly executed, such a solution can provide deep insights in e.g. continuous service quality improvement processes and trend analyses, far quicker and more straightforwardly than if fully generic analytics approaches were applied. Imagine, for instance, being able to easily detect and eliminate systematic issues arising from certain combinations of viewing device, software version, service type, infrastructure topology and overall system utilisation. Issues that might have been foiling operations and customer-care teams over a long period of time; and, without powerful analytics would have been time-consuming to identify. In another example, product management and marketing teams could optimise channel packages based on objective insights in channel usage for specific groups of
customers. After a decade in this
industry, we know that early and proactive elimination of problems combined with service optimisation are the best ways to make customers advocates of your service; and to reduce costs. With mission-focused analytics approaches this can be made even easier. We specialise in
empowering TV operators’ business processes by creating the actionable insights needed to reach higher operational efficiency, the right level of service quality and better customer understanding. At IBC2014, we’re extending our solution with applications for mission- focused analytics including exploratory analysis of service quality and device behaviour, as well as of media consumption behaviour. Visit our booth to learn how our expertise can add value to your service management strategies. 4.A75
New Web TV service to deliver Content Everywhere at IBC
A new-look online TV service with a round-the-clock linear schedule will be launched at IBC2014, called IBC TV – Bringing You Content Everywhere. Taking the place of the daily 20-minute morning magazine programme broadcast at IBC since 1996.
The new 24/7 live linear web channel will be on-air from the opening of the IBC Conference on Thursday 11 September, to the close of the IBC Exhibition on Tuesday 16 September. The new service will be accessible via any web-connected smartphone, tablet or PC and can be picked up at designated Wi-Fi hotspots around the RAI and at hotels across Amsterdam where IBC has negotiated free Wi-Fi access.
In addition, IBC TV will be shown -- with subtitles -- on 26 digital screens around the RAI exhibition complex, including on a massive outdoor digital display
12 Preview Issue
and on three large indoor screens in some of the highest traffic areas within the show. Live streams from IBC Conference keynote sessions, followed by analysis from respected industry experts, will be the cornerstones of IBC TV’s daily schedules. Other IBC Conference sessions from the Forum will also be featured on IBC TV.
Anchored by Rob Curling, the
presenter familiar to viewers of the previous IBC TV News magazine programme, the new channel will also report business and technology news stories that break on the showfloor or in the Conference and provide practical
information -- including the ever popular daily weather forecast for Amsterdam – to help visitors make the most of their visit to IBC2014.
The launch of the new format builds on experience gained
creators supported by their suppliers presented case studies to share their experiences of adopting file-based workflows. Video recordings of the presentations were made available as video-on-demand
Content Everywhere Hub Theatre in Hall 14 and the IBC Content Everywhere Cloud Solutions Theatre in Hall 3 – will be featured on IBC TV. Much of the IBC TV output, including all recorded sessions
through a trial centred on the Workflow Solutions Theatre at IBC2013. In this showfloor auditorium in Hall 9, broadcasters and content
via the Touch & Connect Portal. For 2014, sessions from IBC Content Everywhere Workflow Solutions and two other showfloor theatres -- the IBC
from IBC Conference and the showfloor theatres, will be made available as video-on-demand via the IBC Content Everywhere Touch & Connect Portal, which has been substantially re- designed and enhanced since its introduction last year. IBC TV content will also be clearly signposted from the IBC, IBC Content Everywhere and IBC TV websites.
The convergence of
broadcast and broadband distribution and the explosion in demand from consumers for ‘content everywhere’ are key strategic issues for the overwhelming majority of exhibitors and visitors at IBC. The new look IBC TV will
give more broadcast and digital media professionals access to IBC content everywhere both during the show via the live streams or afterwards on- demand. Visit
www.ibc.org/ibctv to find out more.
theibcdaily
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