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PROFESSIONAL DEVELOPMENT


In early July, FIPP’s first Executive Programme for Innovation and Change (EPIC) will take place. Here Christine Huntingford, FIPP’s vice president and programme manager for EPIC, explains why senior managers running media businesses need to atend this course.


Leadership tools C fipp.com


ourses for executive development are plentiful, but the downside of many of them is being in a room with people from other industries, who perhaps don’t understand the challenges you face. EPIC has been designed with magazine media leaders in mind and the dilemmas they face today. Offered with the University of Oxford’s Saïd Business School, it aims to build a better understanding of forces at play, and ways in which to drive businesses through this period of mammoth change. EPIC will generate intense debate, provide useful concepts, actionable insights and helpful tools for strategic leadership and innovation, and progressively elaborate on individual leadership and development implications.


Developing a sustainable future ahead of the competition Every CEO needs to understand the pressing need for a clear competitive strategy, as well as the need for strategic innovation. In fact, if management don’t understand this and fail to have a clear idea about how they are going to be distinctly different and how they should differentiate themselves from the competition, they are going to get overtaken.


Adapting for tomorrow’s changing demands In today’s extremely competitive environment, the most successful companies are those that are ambidextrous. Organisational ambidexterity refers to a company’s ability to juggle today’s business requirements whilst at the same time adapting for tomorrow’s changing demands. Organisations need to use both exploration and exploitation techniques


to be successful. In some cases, reinvention means throwing away existing strategies and even best practices.


This huge topic is just one of the modules that EPIC will cover led by Loizos Heracleous, Professor of Strategy and Organisation. He will examine how leading organisations have managed to implement a dual strategy and accomplish sustainable competitive advantage and high-performance at the


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