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DESTINATION: TURKEY


ready... steady...


The Turkish magazine sector is a shrinking market in a growing economy, so publishers are diversifying into boom areas. Digital and events are key new revenue streams, reports Mehmet Yilmaz.


T


urkey is on a slow path to becoming a full member of the European Union. Croatia, like Turkey, started accession negotiations in 2005, and gained


entry in July 2013. In Turkey’s favour was that it was able to


avoid the latest economic crisis that shook the US and Europe, and instead grew at a steady pace. The IMF forecasts that the four per cent economic growth rate Turkey achieved in 2013 will slip to 2.4 per cent in 2014. However, the government disagrees with this prediction, and suggests the growth rate is going to be the same as last year’s, and then reach five per cent in 2015. Turkey will hold presidential elections this August and parliamentary elections in 2015. In Turkey, these political events always bear ‘political risk’ for investors. However, a surprise result is not expected from these elections. Public polls indicate that the Justice and Development Party that has been in power for the past 12 years will win. This will mean the government will carry on with its economic policies that forecast further growth.


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agricultural country where most of the population was living in the countryside. Today, thanks to tourism, the service industry is a very important part of the GDP.


Magazine media The country’s first magazine was published in 1846. It was a medical publication which survived for just two years. During the Ottoman era, political groups published their magazines to voice their opinions. The first women’s magazine that we would consider as the predecessor of modern magazines was published in 1860. Modern magazine publishing flourished


Turkey has a very young and balanced population. The median age is 29.2 and the male to female ratio is almost 50/50. According to the 2013 census, a large percentage of the 76 million people live in the big cities. Some 29 million of the population reside in five big cities; Istanbul, Ankara, Izmir, Bursa and Antalya. As many as 15 million people live in Istanbul, representing 19 per cent of the population. Only 30 years ago, Turkey was an


when Turkey switched to the Latin alphabet from Arabic at the early years of the Republic. However, none of those magazines have survived. The oldest magazine still published today is a 47-year- old weekly gossip magazine called Hafta Sonu. The 38-year-old Elele, a women’s magazine, is the second eldest magazine. Today, 570 magazines are published


in Turkey. Of these, 194 magazines generate advertising revenue. Among


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