This page contains a Flash digital edition of a book.
CONTENTS


 News digest 06 Magazine media news and innovations from around the world


 Launches 09 The latest global magazine, digital and tablet launches


 Upcoming FIPP event 11 All the information you need about FIPP’s high-powered Ibero-America event in Brazil this September


 Proof Of Performance 29 What to expect from FIPP’s new magazine advertising effectiveness publication


 WMM/DNF 31 A review of FIPP’s recent events in Bangkok – the Worldwide Media Marketplace and Digital Newsstand Forum


COVER STORY


 Augmented reality 12 With one swipe of a phone or tablet, media owners’ interactive editions are generating positive feedback from readers and advertisers


 Turkey 35 Digital and events are key new revenue streams in the highly- competitive Turkish magazine media market, reports Mehmet Yilmaz


 Video 20 Video is now an increasingly important part of magazine media. How are publishers using it, and how essential is it to the reader experience?


 Editora Globo 39 The evolution of the Brazilian media giant, by its CEO, Frederic Kachar


 National associations 43 What is your national magazine media association doing to support your business? FIPP goes treasure hunting.


 B2B 47 How do B2B magazine media companies innovate? Michael Toedman asks the questions.


 Top flight 51 A special report on FIPP’s dynamic and newest professional development programme, EPIC


 Suppliers directory 55 Service listings from FIPP service provider members and industry suppliers


 Diary 59 Key dates for your events calendar


ISSUE 83


VIEWING INTERACTIVE CONTENT


The cover of this magazine has been enriched with Blippar and contains digital content


that you can view using your smartphone or tablet device.


01


Download the free Blippar app to your iPhone, iPad, Android, Blackberry 10 or Windows 8 smartphone or tablet


01


02


Open the app and allow the camera to focus on the whole page.


03


Hold your phone or tablet above the page to view the interactive content


02


03


fipp.com


issue 83_2014 | Magazine World |05


EVENT You can quote me on that...


“Our licensing industry is changing. We’re living in exciting times – the rules have yet to be written.”


CHRIS LLEWELLYN President and CEO, FIPP


“We don’t believe in PDFs on the mobile platform. It’s not a consumable format.”


ROLF ROHWER managing director, Audience Media, Spain


“Mobile replica (PDF) editions are not a good reader experience. Think beyond the PDF. Create once, publish everywhere and convert your readers and advertisers.” CHRISTIAN PRICE


Commercial director, Contentment, UK


“Smartphones have huge penetration, but are the lowest distribution channel


“Readers like PDFs. We’ve asked them. If your content is awesome, this is simply a convenient way to consume.”


PAUL HUDSON director, FutureFolio, UK


“We saw early on that HTML5 would be the future of content distribution. It has a tonne of potential for publishers.”


NIKOLAY MALAYROV EVP, chief content officer, PressReader, Canada


“Content has never been more important. Creating it for brands is the new custom publishing – but now it’s multi- platform.”


ANDY JACKSON


brand director, Haymarket Consumer Media Asia, Singapore


“It’s early days, but we are understanding how we can play in the mobile app space. It’s already creating new revenues and opportunities.”


ALASTAIR LEWIS international director, Haymarket Consumer Media, UK


for magazines. Why? They’re not optimised for the right user experience... ”


JOAN SOLA


President, international, Zinio, USA


“Help consumers sift through your content. This is more important than creating the next killer app.”


NICHOLAS WODTKE VP content and services, Samsung Electronics Media, Singapore


“Our digital strategy has resulted in our tablet subscriber renewal rates being 20 per cent better than print.”


RUTH FELDMAN


International editorial director, Martha Stewart Living, USA


View news stories from each session at the DNF: www. fipp.com/news


To register your interest in the


next DNF, contact Claire@fipp.com


Special thanks to our friends at MZine and Zino for sponsoring the DNF fipp.com issue 83_2014 | Magazine World |33


“The digital newsstand should


be a partner in your growth, not just a point of sale. We’re in year zero in terms of its development.”


GIRISH RAMDAS CEO, Magzter, USA


HOW IT WORKS


EVENT


MEDIA MAGNETS


FIPP’s first Digital Newsstand Forum (DNF) took place in May in Bangkok, Thailand, alongside the renowned Worldwide Media Marketplace (WMM). More than 200 atendees joined the business and pleasure, discussing licensing deals and digital strategies...


View more pictures from WMM and


the DNF at: www. facebook.com/ FIPPmagazines


fipp.com Magazine World |31 »


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