This page contains a Flash digital edition of a book.
Per cent


Ownership Press freedom Tax Media convergence Outsourcing Training Promoting Readership Circulation


Distribution Retail Research Privacy


Postal Copyright Lobbying Advertising VAT Digital business


NATIONAL ASSOCIATIONS 16 Analyse that: the issues that members want associations to tackle 14 14 12 11 8 8 4 3 0 1 1 1 1 1 1 1 1 1 Source: FIPP survey AT A GLANCE: ASSOCIATION INITIATIVES


ARI – Asociación de Revistas de Información, Spain  ADVERTISING: How to increase advertising in magazines and increase the sector’s share of media adspend.


 DISTRIBUTION: How to stop the reduction of points-of- sales, help newsstands stay open and sell more magazines.


 IMAGE: how to improve the image of magazines; make them more appealing for young audiences and more relevant for everyone.


Magazines Canada  ADVOCATE: Champion the industry with multiple platform push communications to readers and decision makers wherever, however, and wherever. Engage government in the issues that advance the social, cultural and economic contribution of Canadian Content magazine media.


 BUILD SKILLS: Identify skills needs and respond quickly with training for an evolving environment.


 DEVELOP AUDIENCE: Focus on multiple platforms with market access and reader engagement services of all kinds.


 EVOLVE ASSOCIATION GOVERNANCE AND INFRASTRUCTURE: Design flexible association architecture that supports the objectives.


Publishers Australia  MEMBERSHIP: Drive new, and retain existing, membership.


 EDUCATION: Training seminars and events.


 CHAMPION: Promote the publishing industry and all it has to offer at Government and business levels


Associazione Nazionale Editoria Periodica


Specializzata, Italy (ANES)  COMPETENCE UPDATING: (in particular digital content management)


 DATABASE AND CRM MANAGEMENT


 SALES AUTOMATION fipp.com issue 83_2014 | Magazine World |45 Hidden gems


There are many industry successes to celebrate, counter-balancing the often-heard voices of dissent. It is also clear from the survey that the magazine media industry is not about print versus digital any more, but about strong content across print, digital and live – the multi-platform world.


At FIPP, we like to celebrate our members’ successes, acting as a conduit for the sharing of news into our international network and beyond.


So we invite all FIPP members – associations, media owners and service providers – to engage with us when you have stories to tell. Let’s celebrate those successes together.


Contact amy@fipp.com with your news and/ or research and/or case studies to share.


3 12 15


4


4


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60