June 2014
www.tvbeurope.com
Sony is responsible for delivering over 2,500 hours’ worth of live match footage over 32 days, with 64 matches across two time zones
building entire trucks using standard IT cabling rather than BNC connectors. One of the considerations is how much data you can carry down IP and what layers you replace. Video is one element but you also need video returns like talkback and tally for camera control.”
He adds: “OB companies would be foolish not to think about IP. The key for them is making sure that there’s enough of a product set that gives them that capability. We’ll start to see that product coming online around IBC time.”
Multiscreen expansion 4K aside, the most innovative aspect of 2014 World Cup coverage is likely to be viewing by multiscreen. Recent research from YuMe suggested that 63 per cent of fans intend to stream World Cup highlights online. Prepared for a large uptick in demand for live and VoD streams, HBS has signifi cantly expanded its multiscreen production from 2010 into a white label service to which dozens of rights holders have signed.
HBS contracted Italy’s deltatre to provide an advanced web player based on its Diva product, and to collect and generate statistics for all 64 games to produce the offi cial results system for FIFA. It is also providing a set
of tools to populate the offi cial
FIFA.com website and associate FIFA online services during the tournament. Viewers will be able to experience a single match from different vantage points or watch simultaneous play angles with a suite of tactical, player and team- specifi c cameras by switching through six live camera feeds during the games alongside the multilateral production. On top of the live feed, VoD clips of unseen angles will be pushed so that at any point, a user can view them via the player. The video player includes PVR functionality to enable shuffl ing back and forwards during live streams. “By combining live tournament data, editorial coverage, social media feeds and video footage from every camera angle on the pitch, Diva has changed World Cup viewing into an interactive, engaging experience,” reports deltatre’s World Football Unit director Gilles Mas. All content leaves the IBC under control of server and second screen technology from EVS to reside on an Amazon server farm, also under control of EVS. From there, deltatre will access content for hosting on its origin platform then encoded for live delivery using Elemental technology over the Akamai CDN or — if the delivery is to be integrated to a third-party CDN as
TVBEurope 31 Summer of Sports
preferred by the rights holder — via the Microsoft Azure cloud platform. “The innovation for 2014 is not so much about the data itself but from the seamless integration and exploitation of this data in web players and mobile apps,” says Mas. “It is about how we editorialise the raw data that creates value and then how it is contextualised within the live experience that makes it so relevant.” The statistics coverage integrated into the live experience includes player biographies, formations, group tables, results, live scoreboard overlays and squad lists although the focus during the games will be on player tracking. deltatre is gathering raw positional information generated in realtime at every stadia, using optical systems provided by US sports tracking specialist STATS, to create a range of statistical analysis including distances walked, jogged and run per player, heat maps, distance covered, and so on. An operator is tasked with assigning shirt numbers to each ‘object’ on the pitch within the deltatre software prior to each game. Through the player, viewers can integrate with social networks with links to Facebook and Twitter.
Sony’s support for the World Cup is a massive undertaking
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