June 2014
www.tvbeurope.com
TVBEurope 23 Feature
opportunity for broadcasters to engage with mobile network operators and defi ne
collaboration where the network assurance of mobile delivered quality of experience is met with an even richer consumer experience. One example of how LTE Broadcast will enable new consumer experiences is in-stadium use, where more deeply immersive content from camera angles, statistics and replays can be delivered to hundreds of thousands of mobile devices in dense locations. In the Networked Society era of television, broadcasters’ greatest value is on what they have always done best — defi ning the benchmark for compelling content and exploiting technology in positive ways to enhance this. The future for broadcasters is focussing on their core business and values, and building a strong collaboration with the TV service providers, networks and device eco-systems that will deliver their content. Today, we’re already seeing a shift from linear/live viewing to
on-demand; consumers value convenience and want to watch specifi c content at any time. Although today’s mobile networks are very high in capacity and are being rolled out all over the planet, there are a number of challenges that remain, both from a delivery and a quality of experience perspective. A number of crucial tipping points have emerged in the fi eld of video delivery innovation in recent years and today, mobile broadband has become the key component. There is now a new catalyst for change — delivery of video content over wireless networks — and it will help mobile network operators to deliver very popular forms of content to very dense audiences.
LTE Broadcast will play an instrumental role in enabling the future TV Anywhere experience and transforming video delivery. Video-smart networks will open up a number of unique revenue opportunities in the value chain, which broadcasters should look to exploit today. LTE Broadcast technology enables telecom
operators to dynamically offer very popular, high quality video content simultaneously to large volumes of people (in the tens of thousands, and beyond). As we witness the shift to mobility, this opportunity opens up truly high speed mobile networks, which makes it the perfect technology to deal with in-stadium scenarios. The November 2013 Ericsson Mobility Report states that video traffi c will increase by around 55 per cent annually up until the end of 2019, by which point it will account for more than 50 per cent of all global mobile traffi c. Consumer demand is dictating a guaranteed quality of experience without service outages or variations in the standard of high quality video.
What other elements are likely to infl uence broadcast in the coming years?
Broadcasters have technology, complexity and investment challenges ahead from several key drivers towards 2020. Production will need to embrace
the shift to higher spatial and temporal resolution provided within the new UHDTV 4K format, driving investment and also new information as the shooting of programming is very different from HD. Programming formats will become more deeply interactive live as the connected consumer can be engaged through social platforms and even user generated video. The consumer demand for the most popular content to become a much longer experience will place demands on broadcasters to broaden the engagement potential to gaming, online immersion, betting, fan sites, etc. Equally, the connected consumer demands of TV Anywhere place new content delivery and platform support demands on broadcasters, enabling IP delivery to a wide variety of devices and
ecosystems — for both live and on-demand. Today’s broadcasters are facing increasing competition; more than ever, they will look to create and secure exciting
content and ensure relevant distribution. We believe that broadcasters will need an even greater focus on content and programming creation and innovation in the future. For instance, we see a shift towards more outsourced, remotely monitored cloud-based playout services that will enable broadcasters to focus on developing more effective workfl ows and processes, as well as driving down OPEX costs. By geographically decoupling the architecture of broadcast operators and technology, we see improved economies of scale and specialisation of skills becoming more concentrated where it offers the most benefi ts. We fi rmly believe that realising the greatest broadcast opportunity in 2020 will be derived from securing a technology and services partnership with a provider that can drive quality and effi ciency in core processes and needs, and bring true expertise from the connected world for today’s market, and the future mobile world.
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