20 TVBEurope Feature
www.tvbeurope.com June 2014
Tomorrow’s World Broadcasting in the Networked Society
This issue, we begin the first of a series of features that seek to examine how the dawn of the Networked Society, and the impact of disruptive technologies, will affect the broadcast sector of tomorrow
WE ARE entering a new global landscape, defined not by the traditional rules of engagement but by the super-connected demands of the Networked Society. It presents a complex future for broadcasters, but one with which they must engage, and one that is rich in opportunity.
One of the leading voices in this field has been Ericsson, and to explore how a Networked Society will impact the broadcast sector, James McKeown spoke to Simon Frost, the company’s head of TV marketing, about the technology and market forces driving tomorrow’s world.
How should the Networked Society change the way we think about the digital landscape? Looking ahead over the next six years, it’s patently clear that the old industry rules will no longer apply. We are entering a brand new global landscape; by 2020 there will be nine billion
people, over eight billion mobile broadband subscriptions and 1.5 billion homes with digital television. Our research indicates that penetration of fixed broadband will have exceeded one billion home subscriptions, representing around 75 per cent of digital TV homes.
In the Networked Society of 2020, there will be more than 50 billion connected devices, of which 15 billion will be video-enabled devices, and they will be reliant on mobile IP networks dominated by video. This will completely transform the consumption experience
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