CASE STUDY: L.K.BENNETT


Back in 2003, CML was approached by one of Britain’s leading shoe specialists, L.K.Bennett, who was looking to move to a logistics provider who could offer a complete solution to support their planned growth.


CML was able to provide a facility with scalability, in addition to demonstrating the luxury apparel warehousing experience and the technology and distribution infrastructure required to support the brand's aspirations.


KEEPING ON TOP OF THE FOOTWEAR SUPPLY CHAIN


Over the past few years, shifts in global manufacturing, limited product life cycles and inventory complexity has kept the footwear supply chain on its toes however, one company has shown that it knows more than most how to keep pace with industry needs.


Stepping out from the competition, Core Management Logistics (CML) has become the first port of call for footwear logistics services for the likes of Marks & Spencer, Hush Puppies, BHS, Caterpillar and Duchess of Cambridge, Kate Middleton’s favourite, L.K.Bennett.


The company has proven itself as both confident and capable in handling short product life cycles, as well as in stocking a large product range of different styles and sizes.


Ultimately, CML knows that footwear logistics demands careful planning, adaptation and efficiency and their ability to understand the complexities of operating a global supply chain has seen them go onto build lasting working relationships with leading brands such as Marks & Spencer and L.K.Bennett.


CML continues to build on the unbeatable support it offers to global and national companies by helping its Omni-channel retailers to increase their efficiency. The company provides system integration that receives and delivers online stock and order information to and from the retailer’s systems. Furthermore, it’s also able to support the


Omni-channel retailer through its understanding of supply-chain cost dynamics, enabling the retailer to make cost effective fulfillment decisions.


Basing all its operations at one 270,000 sq ft site in Lutterworth, Leicestershire, demand for CML’s services has never been higher. This is especially true with its e-commerce services, which have grown to accommodate internet orders for an increasing number of online shoppers, and this, along with CML’s reputation for flexibility, are what has set it apart from its competitors.


To find out how CML can help your business please telephone 01455 200700 or visit the website for more details at www.cmlplc.com


In the initial stages of the partnership, CML's focus was to provide consistent, timely and accurate deliveries to their expanding portfolio of stores. Once settled, a number of service improvements were introduced to ensure optimum sales floor availability at all times. Today, CML continues to support L K Bennett's growth into new areas through collaboration, best working practices and system integration, as well as introducing a full e-commerce and wholesale solution.


CML Managing Director, Graham Copley, comments, “With a key presence in international markets, we are extremely proud to support this British brand and our relationship demonstrates the numerous services we can offer the footwear industry whether that involves B2B or B2C.”


Covering a range of needs including handling inbound freight, storage, pick & pack, e-commerce fulfilment, pre-retail, QC and value added services as well as utilising its network of partners for onward distribution, CML hold the experience and know-how to keep each client’s supply chain needs firmly on the right track.


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