GDS REVIEW
last edition in March attracts celebrities F
or the three days of GDS the shoe sector got together in Düsseldorf to find out about the collections for the 2014/15
Autumn/Winter season from 800 exhibitors hailing from over 30 countries. The sourcing trade fair GLOBAL SHOES already kicked off a day earlier: from 11 to 14 March to the tune of 270 exhibitors presented their collections at Düsseldorf Exhibition Centre.
GDS was opened by Svenja Holtmann on the
catwalk. The charismatic 26-year old model cast a spell on the journalists present, causing a real “flurry” of flash photography even after the official end of the show.
Guido Maria Kretschmer creates a Media Buzz Proving a highlight of the show on the second
day of the trade fair was the appearance by Guido Maria Kretschmer. He presented his new shoe
14 • FOOTWEAR TODAY • MAY 2014
collection developed in cooperation with, and for, the Austrian shoe producer Högl. In addition to avid media interest many fans also took the opportunity to secure an autograph from this likeable and popular designer.
In terms of media interest this GDS even
exceeded expectations. The successful PR activities, however, could not prevent the last GDS in the familiar format from attracting fewer visitors, explained Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf: “Over the four days we registered just under 19,000 visitors, which corresponds to a 10% decrease. One reason for this lies in the structural change affecting the footwear sector which we cannot influence. But you also have to accept that the days of traditional fashion fairs are now coming to an end. New impulses and fresh concepts are now called for which is why I am happy to see a new GDS in July.”
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