As early as September 2013 Messe Düsseldorf
already announced the re-launch of GDS as the “Global Destination for Shoes & Accessories” and presented tag it! by GDS – the show for private labels in shoes and accessories – to the public. In terms of content the GDS concept boasts an all- new structure, a stronger focus on accessories, a press day under the heading of “15 Minutes of Fame” as well as earlier dates. Summer 2014 will see GDS make a clear move forward, running from 30 July to 1 August 2014 as well as from 4 to 6 February 2015. This re- orientation of GDS makes it THE international kick-off event. Retail will be given a directional overview of all important collections and trends for the season and therefore an optimum introduction to range planning.
Shoe Industry looks forward to new GDS Concept To ensure perfect orientation GDS will be
divided up into three big themed worlds “Highstreet”, “Pop-Up” and “Studio”. Each world stands out with its own feel and a specific design. Numerous companies welcome the new format and have already announced their participation.
In each of the three worlds visitors will be given
additional guidance thanks to the "Highlight Route" – a defined route guiding them past selected exhibitor stands, specific product presentations, catwalk shows and events.
A particularly positive move is the number of
applications received from outfits absent over the past few seasons who now regard GDS as a promising platform again after its re-orientation, says Kirstin Deutelmoser, Director of GDS and tag it by GDS: “Thanks to our new concept we have succeeded in bringing back on board the likes of Gant, Marc O'Polo, Napapijri, Replay, Ricosta and Viking at GDS. The International Hall and the Sourcing Hall are
almost fully booked already and in the European Hall we have also already received registrations from such exhibitors as Intermedium, Kidderminster, Lenci Calzature, New Belle, Poelman and Trend Design.”
Exhibitor Testimonials for the New GDS Concept: “We have always asked for an early GDS and late July is ideal for presenting our innovations. We expect an event for innovations which would help us over the entire orders season. Furthermore, we are looking forward to the “15 Minutes of Fame“ because we have successfully leveraged GDS as a PR platform several times now and view the new concept as a consistent further development.” Susana T
orres Fernandes, Marketing Manager Clarks
“Our collection will be available in late July, which is why the dates are a perfect fit for us. And it is, of course, beneficial to get feedback from retailers at this early point in time. The trade fair organisers have provided precisely the right impulses with their fresh concept. Now exhibitors also called upon to convince the market – for instance, with inviting exhibition stands.” Jan-Joss Marggraf, Sales Manager DACH G-STAR
“As lifestyle product suppliers we are active on
the market at an early stage and have therefore always used GDS to conclude the season. Obviously, this will now change. For shoe retail the benefit is that they can browse general trends in Berlin and then experience their immediate translation into footwear at GDS. The new dates are perfect to present brands because the following six to eight weeks will see the purchase decisions being taken.” Pierre Lefebvre, General Manager BOSUM (O’Neill, Keds, Maruti, Australian Footwear
, Wolverine). “The dates promise to give us a “first-mover”
trade fair kicking off the season – i.e. ideal conditions for retailers seeking information. We do, of course, hope that the decision makers will also accept this. One thing is for sure: bringing forward GDS will strengthen its importance as an information event.” Dr Markus Reheis, Head of Marketing and Communication GABOR.
”I am a supporter of these early trade fair
dates. My expectation for GDS as a kick-off trade fair is that many buyers will use it as a platform
for early information, opinion forming, agreeing on order dates and placing orders right away. The aim should be to motivate more people to take part in the trade fair. This requires proper dates, a compelling concept and interesting brands. It is key to generate high footfall at the stands and enthuse buyers with our brands through directly addressing our target audience. This is also why we plan to come up with something special for our stand at the forthcoming GDS.” Stephan Krug, Managing Director Europe Highline United (Ash, French Connection, nylo, Julian Hakes, Luxury Rebel, Elie T
ahari). GDS – international event for shoes &
accessories was held from 12 to 14 March 2014; GLOBAL SHOES – leading trade show for sourcing from 11 to 14 March 2014 at the Düsseldorf Exhibition Centre. A total of 1,070 exhibitors (800 GDS and 270 Global Shoes) from over 30 countries presented the trends for the 2014/15 Autumn/Winter season.
The next edition of GDS will be held from 30
July to 1 August 2014. tag it! by GDS starts one day earlier running from 29 July to 1 August 2014.
All activities related to GDS and GLOBAL SHOES can be found online at:
www.gds-online.com
www.globalshoes-online.com
MAY 2014 • FOOTWEAR TODAY
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