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Audio giant splits in three to get closer to markets Van Straten to head one of three new business units

Ray van Straten has been promoted to vice president of QSC Professional, a newly formed business unit that will serve customers in the retail, rental, production and distribution segments. In his new role, van Straten will be responsible for guiding the direction of the business unit, utilising his extensive experience in sales, marketing, product management, channel management and strategy to grow and unify the QSC brand.

QSC Professional will work

together with the newly formed QSC Systems and QSC Cinema business units.


QSC Systems will focus on serving customers in the integrated systems business, and its interim VP will be Joe Pham, QSC president and CEO. The new QSC Cinema business unit will be headed by existing unit head Barry Ferrell, QSC senior VP and chief strategy officer.

“In his time here, Ray

has proven himself to be a creative, sales-oriented marketer, innovative problem solver and a respected, results-driven leader,” said Pham. “I have no doubt that Ray is the right person to drive our pro business and I look forward


to experiencing the results of his team’s success.” During his 11 years with

QSC, van Straten has served as retail market manager, director of entertainer solutions, and most recently as senior director, marketing communications and training & education. A 30-year veteran in the sales and marketing of pro audio products, most notably, van Straten previously served as national accounts manager at Yamaha Corporation of America and as a NAMM board member. “This is a very exciting

time for QSC and our channel partners around

Mick Whelan has joined Adamson Systems as director of US operations. He is tasked with overseeing all sales and customer service activities in the country. Whelan started his career as chief engineer for Electrotec and moved into positions with JBL, Crown, Electro-Voice and more recently as manager of the global relations department for Sennheiser. Whelan has extensive experience working with audio engineers, manufacturers and distribution networks.


Allen & Heath has named Christian Luecke as its new sales and marketing director. He has 15 years of experience in the consumer electronics market where he managed European B2C business for Sony and Samsung. Joining the board of directors, he will oversee Allen & Heath’s global sales and marketing operations.

8 May 2014

Two new faces have joined Atlona. Victor Baut (pictured left) is now national sales manager, residential and will oversee the company’s residential sales throughout the US and Canada, while Thorsten Goecke has been named director of business development for EMEA, commercial. Baut began his career as a system designer, installer and salesperson at a leading custom installation business. Since then he has spent time as sales manager for in-wall speaker manufacturer SpeakerCraft and national distribution manager for

Servaas Maesen has joined Apart Audio as sales manager with responsibility for the Asia-Pacific region. Prior to this he has worked in China as market development manager as well as spending time in Peru and his native Belgium.


Crestron has appointed a new EMEA trainer, Lee Nicholson, to support the region’s training manager in welcoming increased numbers to its offices at Cobham, in the UK. He has worked as a trainer for over 10 years for leading financial services companies, and is well skilled at delivering effective training across multiple platforms at all levels within a business. The company is launching a new EMEA training facility in Cobham this month.


its parent organisation, Core Brands. Prior to joining Atlona, Goecke was EMEA channel sales director for Icron Technologies. He also previously served as managing director for Gefen Distribution in the European pro-AV market and sales manager for SDI.


the world. We are entering into a tremendous growth phase, introducing new technologies and products while continuing to set the bar for customer expectations in every aspect of our business,” said van Straten. “Leading the charge for

the Professional business unit is an incredible opportunity and I look forward to working with all of our stakeholders, both internal and external, to help ensure that the QSC brand experience is both satisfying and rewarding in every way.”

product support manager, based out of Los Angeles. Before joining the German audio console and video processor manufacturer, he worked as senior audio engineer for Sky TV New Zealand, responsible for the production of prime time national sports events, live studio shows and documentaries. In his new role, Duvall will keep in close touch with Lawo’s North American customers, assisting in training, commissioning and support of Lawo’s complete range of audio and video products for entertainment and live production applications.



Kirsty Lamport has been promoted to UK head of marketing at SDUK. She takes overall responsibility for the marketing needs of the company and its full portfolio of brands. A key focus will be driving marketing programmes across the company’s three sales divisions, formed last year – systems, pro audio and music retail – as well as co-ordinating resources with other Shure distributors across Europe.


Lawo North America has appointed Jim Duvall as

Robe Lighting is expanding its reach in the US under new CEO Bob Schacherl. As part of this, two new faces have joined the sales team in the country. Thommy Hall, (pictured right) based in Las Vegas, has been appointed western region sales manager, while John McDowell has taken the same role for the central region. Hall was most recently with Philips Lighting as western regional sales manager for Philips Entertainment. McDowell joins from Creative Stage Lighting, where he was western region sales manager.

Nick Williams has been appointed business development manager Asia-Pacific for install and tour, with responsibility for the Tannoy, Lab.gruppen and Lake brands. He has previously spent time with Riedel, Aviom and Harman, focusing for many years in the EMEA/APAC regions.

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