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The right atmosphere

The Atmos-equipped Studio 1 also features a JBL/Crown rig


A new multiscreen cinema complex is home to the first Dolby Atmos installation in Italy, writes Mike Clark

ANNOUNCED AS “the most significant development in cinema audio since surround sound”, Dolby Atmos enables filmmakers to precisely position and move sounds anywhere in a cinema theatre – even over spectators’ heads – heightening every scene’s realism and impact. The first Atmos system installed in Italy was chosen by entrepreneur Orazio Brigadieci who decided to take the Cinema Royal, which had laid abandoned for 10 years in the Sicilian city of Gela, and transform it into the Hollywood Multicinema. The new multi-screen venue, which opened its doors at the end of 2013, also features four Christie HFR (High Frame Rate) projectors.

The interior of the building

was completely restructured to host four theatres, new projection booths and complementary services (food service and film-related

56 May 2014

merchandising sales). A JBL/Crown rig was installed in the 188-seat Studio 1 (the Atmos room), to implement the spatial, object- based 3D sound provided by the new Dolby platform. Thirty JBL 8340A high-

power cinema surround enclosures are divided into six symmetrical left/right zones (side, rear and top surround), mounted on the side and rear walls and on the ceiling. In addition, five JBL 4739 + 4732-M/HF 4732 ScreenArray systems sit behind and at the sides of the 14m x 6m screen, with three front JBL 4645C 18in 800W subwoofers and four more on surround chores. The Crown CTs powerhouse comprises two CTs 3000, 10 CTs 1200 and 16 CTs 600, each fitted with a PIP-BLU module. The speaker set-up is optimised by a BSS Soundweb London BLU-100 12 x 8 processor and processed by the new Dolby

CP850 Atmos cinema unit. The sound system was designed by Ehome Italia Service Srl (Christie’s exclusive Italian distributor for cinema) and Harman Professional’s Italian distributor Leading Technologies of Monza. Installation and system integration was also by Ehome Italia, led by site manager Francesco Giambanco. Involved from the outset, Leading Technologies fulfilled the order after the JBL/ Crown combination had been recommended by the system integrator. Rome architect Pierluigi Celata, responsible for the overall architectural design, took particular care with the design and construction of the pre-fabricated dividing walls and floors, to ensure enhanced acoustic insulation between the theatres themselves and other areas of the venue. Giuseppe Di Marco, sales

 Headquartered in Garbagnate (Milan), Ehome Italia Service Srl was established in 1998 by a group of experts in fields, such as digital projection, multimedia innovations and 3D video

 Core business includes 2D/3D digital projection system design and installation, virtual reality, control room design, multimedia system and theme park design and

manager with Ehome Italia Service Srl, explains: “Thanks to the precision of the work done by the architect at the drawing board stage and during construction, following all the necessary technical installation indications and the Dolby Atmos guidelines, our team had absolutely no problems with the installation of the equipment involved.” With its partners on the

project, Ehome supplied and installed all the audio and video technology and, in the case of the Atmos system, Dolby consultant Marco Stefani, responsible for approval and commissioning,

installation, and large-scale events

 The company has carried out over 320 digital cinema installations including the first 3D projection system with two stacked projectors and the first 4K digital system

 Key projects include 3D Rewind Roma (a theme park with a 3D video history of Imperial Rome) projection systems for RAI and Mediaset TV studio sets and control room installations for Italian state railways

carried out the test and the final calibration, after which a final check was run prior to the room receiving Dolby Atmos certification. Stefani continues:

“For Atmos theatres, the architects prepare a design following Dolby guidelines for Atmos systems, which is passed to the consultants appointed for the approval of Atmos designs – there is another Dolby consultant in Italy, but he doesn’t do this type of work.”

PRECISE PLACEMENT Speaker placement and aiming must be very precise

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