10 ELCA wins communications awards F
ourteen projects created and produced by the ELCA marketing communications
staff received DeRose/Hink- house Memorial Communica- tions Awards from the Religion Communicators Council in early April in these categories:
Social media
• Social media campaign: best of class and award of excellence for Facebook Advent Campaign; certificate of merit for Face- book ELCA 25th anniversary campaign.
• Social media strategy: award of excellence for ELCA Churchwide
Assembly social media strategy.
Public relations material • Booklet: award of excellence for “Stewards of God’s Love—A
• Special issue publication: cer- tificate of merit for “Stories of
Faith in Action.”
year-round guide to stewardship in your congregation.”
• Advertisement, single issue: award of excellence for “Your Passion” (ELCA Foundation).
• Advertisement, series: certifi- cate of merit for “A life of minis-
try” (ELCA Fund for Leaders).
• Advertisement, series: certifi- cate of merit for World Hunger ad series.
• Newspaper or magazine news, series: award of excellence for “ELCA elects its first female pre- siding bishop.”
Writing for publication Integrated marketing • Newspaper feature, single For more news visit
www.thelutheran.org/feature/june 12
www.thelutheran.org
• Award of excellence for the Ninth Triennial Gathering campaign.
story: award of excellence for “ELCA young adults land on their feet.”
Graphic design, art and photography • Website design: Award of excel- lence for
www.ELCA.org.
Public relations/advertising campaign
• Integrated marketing campaign: certificate of merit for ELCA Fund
for Leaders’ integrated campaign.
Digital communication • Website: award of excellence for
www.ELCA.org.
Women of the ELCA received eight RCC awards in these categories:
Digital communication • Awards of excellence for “Bold Connections,” an e-newsletter, and
“Café,” an electronic magazine. Café podcasts received a certificate of merit.
• Certificates of merit for “Inter- chang e” and “ Inte r c ambi o ” newsletters.
Newsletter
• Certificate of merit for “a place for you” brochure.
• Award of excellence for “Daily Grace,” a promotional card for the organization’s smartphone app.
Public relations
Monica Villareal, said reformation connects with being global citi- zens. “This is about a sense of global accountability,” she said. “What hap- pens in the U.S. affects other parts of the world and vice versa.”
ELW in Braille Evangelical Lutheran Worship will be available on Braille-embossed pages sometime after July 1. At presstime Augsburg Fortress, Publishers was holding the print run until a mini- mum of 20 copies had been ordered by ELCA congregations. The Braille ELW contains the complete texts for all 743 service music items and hymns from the pew edition and costs $375. For ease of use, the edi- tion is printed on sturdy paper and packaged in eight or nine three-ring binders, with page breaks between the hymns. Visually impaired readers can select only the pages needed for a given worship service. Learn more by calling 800-328-4648 or visiting
www.augsburgfortress.org.
Worship, prayer help Frequent worship attendance and a strong prayer life can help young women with eating disorders over- come feelings of worthlessness and hopelessness, according to a study in the Journal of Religion and Health of nearly 2,500 women aged 18 to 26. Faith communities that communicate messages such as “God made me and doesn’t make anything bad” can mod- erate the “body loathing” promoted by popular culture, said lead researcher Andrea Henderson of the University of South Carolina, Columbia. She and Christopher Ellison of the University of Texas, San Antonio, used data from the 2001-02 National Longitudinal Study of Adolescent Health.
Freedom wanes The U.S. Commission on Interna-
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