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CONTENTS


FROM THE EDITOR T


Keep Feet Fit! Support National Shoe Fitting Week starting April 12th 2014


he Society of Shoe Fitters will be celebrating National Shoe Fitting Week, under the banner Keep Feet ‘Fit’ on April 12th 2014. The SSF, which operates on a non-profit basis, wants to raise national


awareness of importance well-fitting footwear and the vital service independent shoe retailers provide to the public. The Society of Chiropodists & Podiatrists has endorsed this campaign


and also sent out 11,100 posters to its members to promote the event - which is great news for SSF and IFRA members. Because of this the Society of Shoe Fitters has received dozens of requests from Podiatrists wanting more information and to know who their nearest member is. Frustratingly in some areas the SSF does not have a member and many are children's only shops, when in fact the demand for a professional fitting service is now greater for adults than ever before. As the Editor of this magazine working with all avenues of the


industry, I can stand back and see footwear retail from a different angle. Having a USP of fitting is extremely special and something an independent or multiple shop should really exploit in these difficult times. If you are a shop selling adult footwear and do not have a Qualified Shoe Fitter/member of the S.S.F. but have staff who have been fitting shoes for many years, why not complete their Entrance Application? Although it must require effort, it doesn't look scary and shouldn't be difficult for someone who is used to handling gauges and lots of different brands. A few hours of putting your passion and knowledge on paper has to be worth it for the personal satisfaction and extra publicity surely? If everyone working in shoe shops trained to become professional


Shoe Fitters it could save the NHS thousands of pounds over the coming years, as SSF members already do in a small way, if Government would simply realise the importance of people’s feet in relation to their entire physiology and well-being. Footwear is treated as an accessory, but it is vitally important and the only item of clothing that can seriously damage your health in the long term. Footwear Today Magazine has pledged its support for the Keep Feet ‘Fit’ - National Shoe Fitting Week 2014 - and we hope that the British public will do likewise by supporting their local independent shoe shop – use it or lose it”! In this edition, we bring you reviews of Moda and Pure London A/W


2014, which reported strong attendance this season Also, the London Shoe Show, which exhibited 30 brands at the Copthorne Tara Hotel, Kensington, closing its doors on March 18th on another successful show. At the same time, the popular Kensington Shoe Event returned to the Kensington Close Hotel. Footwear retailers were in evidence and business was clearly being done. If you’re looking for some great footwear buys, check out our Editor’s


Choice pages for our Best In Shows collections of Men’s footwear. We have a fabulous selection of shoes and boots for your customers, fresh from the shoe shows, selected especially for you by yours truly. Next month, it’s Children’s Footwear, Best In Shows.


My very best regards, Cheryl Taylor, Editor,


Footwear Today Magazine,


Email: cheryltayloreditor@googlemail.com Tel. 01622 862962


P.S. Following the hugely successful Footwear Industry Awards in


February, footwear companies are already signing up to sponsor next year’s Awards. Interested parties are advised to contact Sue Wiseman, Journal Manager, on 01622 699185 for further details.


IFRA, BFA and Society of Shoe Fitters all support Footwear Today as a valuable forum for the footwear industry, helping to promote trade and keeping retailers informed about the latest products and developments.


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NEWS MISFIT FOOTWEAR FOCUS LONDON SHOE SHOW REVIEW MODA REVIEW EDITOR’S CHOICE (MEN’S BEST IN SHOWS) SHOESTRING FAMILY FOOTWEAR PURE REVIEW BEST SELLERS RETAILER OF THE MONTH MONEY SHOP


FRONT COVER: WEST MIDLAND SHOE COMPANY The West Midland Shoe Company was


established in January 1973 and is now one of the leading footwear importers in the UK. The three major brands we carry are, Earth Spirit, Adesso and Capollini.


www.wmsc.co.uk Tel: 01889 561790


www.footweartoday.co.uk APRIL 2014


Inside this issue: Editor’s Choice • Best in Shows: Men’s Footwear


Footwear Focus on Tamaris • Misfit • Best Sellers • Retailer of the Month London Shoe Show, Moda, Pure and Kensington Reviews


EDITOR Cheryl Taylor: ctaylor@datateam.co.uk FASHION LAWYER Stephen Sidkin FEATURE WRITERS Becci Knowles • Henry Harington • Dawn Smith • Vicky Kember • Joe Maggio • Emma Cooke • PUBLICATIONS MANAGER Jacqui Hunter: 01622 699106 jhunter@datateam.co.uk JOURNAL MANAGER Sue Wiseman: 01622 699185 swiseman@datateam.co.uk DESIGNER Steve Parks CIRCULATION datateam@capsule-group.com PUBLISHING DIRECTOR Paul Ryder: pryder@datateam.co.uk


Media Partner of the STAG Buying Group


Published by: Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646 email: footwear@datateam.co.uk website: www.datateam.co.uk


Subscription Prices 2013 Footwear Today Magazine Number of editions per year: 10 ISSN: 1475-8601 UK: £58 Overseas: £109 The Publishers cannot accept responsibility for any discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.


APRIL 2014 • FOOTWEAR TODAY


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