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This season the Moda Show assembled more than 400 brands from across the globe, including a host of new brands.


New brands across the sector enjoyed success


this season with those looking to grow their UK presence or widen their market in particular finding the event very beneficial. Darren Wilcox, country manager for newcomers Sorel said: “As a new brand to the show we have received a lot of attention and it has been a brilliant platform to get new designs out there in a new environment. We have seen so many good quality multi-chain buyers throughout the three days.”


Daniel Cook, key account manager, Aigle


commented to Moda organisers: “We have been pleased with the show it has been great for brand awareness, people know us primarily for wellies so it’s a great opportunity to show that we have a complete lifestyle collection.”


Echoing this sentiment, other debuting UK


brands also recognised the show as an additional platform for them to reach new stockists. Dr Martens, Barbour and Cara were also among the brands benefiting for additional exposure to new customers.


Chloe James, sales and marketing assistant, at


women’s footwear specialists Cara said: “This was our Moda debut and it was a great success for us. Not only did we secure large orders with existing account holders earlier than usual, we also opened new accounts with exciting new retailers and indies.”


A strong Irish contingent of buyers added to


the buoyant mood with brands including Mustang noting their presence. David Rudd, sales manager for the brand said: “It’s been great to see the Irish buyers returning to the show this season, we have definitely seen a difference in willingness to buy from them and other retailers from right across the UK. We opened at least 30 new accounts and it was non-stop throughout the show, we even had customers waiting before we had arrived in the mornings.”


What the exhibitors told Footwear Today Magazine:


“Garvalin continues to support the Moda fair as we find it a great way to reach new customers, we opened a number of new accounts and our existing retailers loved the new collection for AW14. Coming second in the “Best children’s brand” at the awards dinner must have paid dividends as retailers flocked onto the stand on Monday to view our new collection’s.“ Nick West, Garvalin.


“Overall, the show did appear to be quieter than this time


last year. Despite this the Josef Seibel Group brands, Josef Seibel, Romika and Gerry Weber had a successful show, having met with many of our existing key retailers along with significant new business interest.” Jennie Petchey, Brand Development Manager Josef Seibel UK.


, “Moda remains a very important show for Rieker and


Remonte. Our stand was once again very busy and we were delighted with the feedback from our customers to both our Rieker and Remonte ranges for AW14 ”. Chris Gorrod, Managing Director


, Rieker. “Tamaris enjoyed a strong show with 3 solid days, retailers


remain cautious but optimistic !, our leather long boot collection was particularly well received with many boots retailing at under £100 proving great value to consumers. Just hoping for an early start to the Spring weather to give us all a lift.” David Coles, T


amaris. “Another excellent show for Chatham, with orders up on last


year, new accounts opened and a great reaction to our new winter collections. Stars of the show were definitely our new Goodyear Welted Brogues - York shoe and Nottingham ankle boot – which appealed for their quality to price ratio and certainly opened retailer doors for us. Also gaining attention were our desert boots - Orwell and


the new men’s Evan with its shearling fur lining for added warmth. For women our new Verona stylish ankle boot was a real head turner. We’ve really worked hard to establish Chatham as a


footwear brand and not just a deck shoe brand, and MODA demonstrated our success here with retailer confidence in the brand and winning Outdoor Brand of the Year at the Footwear Industry Awards 2014. “ Philip Marsh, Managing Director


, Chatham. “Moda, rather than Pure, was the best venue for the shoe


trade.Bull dog spirit in evidence, good numbers attending despite difficult trading conditions. Waldlaufer received lots of interest from new stores especially in Ireland. Quality and fitting allied to competitive prices and high margins a strong consideration with buyers. We are not in the Ark building business, but our waterproof shoes and boots should prove successful again next season.” David Bailey, Waldlaufer Shoes UK.


“The Moda show was very quiet for us on Sunday and it seemed like the footfall was way down on previous shows. I was a little worried driving home as I had increased the size of the stand by 25% and seen less customers than normal......however Monday and Tuesday were excellent so over all we were pleased with the show. We are now looking forward to a series of stockrooms around the UK and finishing off the exhibitions season at The London Shoe Show in mid March.” Graham Davies, Graham Davies Footwear Ltd.


“We were very pleased with the business we did at Moda.


The Vitti Love collection was very well received by existing customers, many of whom increased their orders based on the great performance of the Vitti Love brand in their shops over the last year. Our gorgeous boots also attracted the attention of new customers; those looking for attractive designs in lovely leathers and colourful suedes, and also those who had heard about the reliable quality and great margin from other retailers.” Martin Ward, Vitti Love.


"Caprice had the best ever show in 9 years at Moda, with


new customers, pairs and pounds. I believe offering high margins, not selling to the public, showroom, new in house PR and the range is right for this season. I won't take anything for granted though as I am aware how tough things are." Stephen Joseph, Footwear Agent, Caprice.


“Although attendance at the Moda Show was generally


down, Peter Kaiser had a very successful show. Our excellent new stand was widely admired and visited by over 80 buyers on Sunday and Monday, with more coming onto the stand on Tuesday morning.” Rolf Buhr


, Chief Executive, Peter Kaiser UK.


For more information please visit the Moda website, moda-uk.co.uk


APRIL 2014 • FOOTWEAR TODAY • 17


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