CONTENTS 5 News
10 Throwing your weight around ‘Trademark bullying’ is a highly evocative and divisive term. TBO examines the concept and discusses what rights owners should do to avoid being branded bullies.
14 Streaming ahead in the music industry As the way we listen to music undergoes a paradigm shift, TBO examines the viability of streaming services and the impact on copyright owners.
18 Six seconds of fame 10
One of the newest social media, Vine allows users to upload a looping six-second video of their choice. TBO assesses the copyright and privacy concerns relating to the service.
22 gTLD Strategy Congress preview
Hong Kong is the host city for the Asia Pac Digital Marketing & gTLD Strategy Congress, from May 14 to 15. TBO looks at the main talking points and catches up with two of the event’s speakers.
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26 Giving creators their fair share The International Confederation of Societies of Authors and Composers (CISAC) works to ensure the world’s artists and creators get their fair share of royalties. CISAC’s general counsel Gadi Oron tells TBO how it’s done.
30 Measuring success in the new Internet domains The new gTLDs have finally arrived, promising an era of innovation for the Internet’s global addressing system. The measure of success for this tectonic shift will lie not in raw numbers, but in how it improves the Internet experience for users, says Bob Samuelson.
34 How Cartier cancelled a rival Polish trademark The case of a challenged trademark turned on the assessment of similarity between it and the well known luxury brand’s mark, as Agnieszka Skrzypczak reports.
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36 The reluctance of rights owners Trademark owners have been largely avoiding sunrise periods in the first new generic top-level domains to go live. NetNames’s Ben Anderson assesses why, and offers some tips on brand protection strategies.
38 Why do bad deals happen to good artists? As Lennon and McCartney and Bruce Springsteen have found, those on the creative side of an artistic deal have a great deal to lose if a contract doesn’t look after their rights. Mark Fischer investigates the scene in today’s media landscape.
40 Protective measures Several tools are available to help brand and trademark owners protect their rights— and their consumers—in the expanded domain name system. Scott Austin, Thomas Barrett and Susan Payne describe how they work and how to use them.
38 42 Snapshot: Webtrate 4 Trademarks & Brands Online Volume 3, Issue 1
www.worldipreview.com
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