CONFERENCE CALL
online. Companies that can best capitalise on these opportunities will be able to build trust with their customers and improve their presence and rankings in search engines.
Besides commercial value, new gTLDs also serve as a symbol and rallying beacon for community building and development. Te .asia domain is a good example. It is not only integral to our mission to promote Internet development and adoption in Asia, it is the inspiration for bringing together different people and initiatives around Asia for improving the region overall.
How does .asia help brand owners in the region?
It is the one domain that gives you instant access to the largest, fastest-growing and most dynamic region in the world. It is open to any individual, business and organisation around the world, and is fast becoming the web address of choice by Asian personalities, international brands and local initiatives across the Asia-Pacific markets.
Beyond the region itself, the .asia gTLD appeals to Asian communities globally. It is a natural fit for web content and audiences related to Asia. Whether you are a local shop looking to expand
regionally across Asia, or if you are from America, Europe or elsewhere looking to sell into Asia, a .asia domain name instantly turns your brand into an Asia-friendly name.
What level of interest have you had in .asia?
Today, .asia has around half a million registered domains.
Which countries are you specifically targeting?
For .asia, we are seeing good growth particularly in India, South Korea, Japan, China and Australia. When .asia launched, many registrations came from the US and Europe. Today, that is no longer the case. Te majority of new registrations are coming from Asia; eight out of the top 10 growth areas are from Asia.
Asia will be an important part of our strategy, but we will also look to reconnect with the US and European markets, especially with the Asian- American market and other pockets of Asian enterprise around the world.
Do you have any sales targets under the .asia gTLD?
We take a long-term approach: the targets are
more focused on reaching sustainability within the first two years, and then reaching growth within the first five years from the launch date.
Do you expect a rise in trademark infringement under the new gTLD programme?
Perhaps initially, but the measures in place, including the Uniform Domain-Name Dispute- Resolution Policy and the URS, as well as abuse prevention mechanisms being put in place, are good deterrents of abusive behaviour.
Furthermore, domain investment has taken on new courses as it exploits search engine optimisation and other types of natural traffic by using portfolios of domain names. In fact, while the secondary market for high value single names remains, the trend has been towards collecting targeted longer search phrase-based domains.
Tat said, it is still important for registries to work closely with rights holders to curb infringements. And most important of all, the challenge is to turn protection into utilisation.
Te Asia Pac Digital Marketing & gTLD Strategy Congress in Hong Kong takes place from May 14 to 15, 2014. For more information visit:
momentumevents.com/domainasia/
THE ASIA PAC DIGITAL MARKETING & gTLD STRATEGY CONGRESS + THE INTERNET OF NAMES
In association with Co-organizers ADNDRC
MAY 14-15, 2014 | REGUS - HONG KONG CENTRAL PLAZA | HONG KONG For existing TLD owners (Generics + Brands) legal counsel
& prospective round two applicants
To register visit our website
www.momentumevents.asia or email
info@momentumevents.com. PROSPECTIVE APPLICANTS
Avoid costly missteps and get the full picture from existing TLD owners & expert counsel. EXISTING APPLICANTS
Optimize for success by benchmarking your application & launch strategy against other applicants. • Afilias
• .CLUB
• DotAsia • .Kiwi • .Quest •
www.worldipreview.com
• DomainDiction • Brand Registry Group • .Kyoto
• Brandma • Baidu
• Dot Chinese Online () • Dot Chinese Website (.)
Trademarks & Brands Online
Volume 3, Issue 1
25
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