CONFERENCE CALL
name registry Afilias, discusses the lessons learned from the first new gTLD round, in which the first registries went live in 2014.
Also during day one, the conference hears from new gTLD applicants including Karen Law, legal counsel at China’s online shopping marketplace Alibaba Group, and Tim Johnson, chief executive of Dot Kiwi in New Zealand.
Day two focuses on how best to use new gTLDs and what applicants need to do to ensure they are able to operate them effectively.
Topics include how gTLD owners can recoup their investment and make a profit, and how they can maximise a domain’s performance in search engines.
A second session will focus on brand protection strategies, highlighting the latest tools for monitoring and policing domains to maintain control over your IP.
Karen Law, legal counsel at Alibaba Group
Why did you apply for a new gTLD?
We applied for four new gTLDs—.alibaba, .alipay, .taobao and .tmall—mainly for brand protection and defensive purposes. As an e-commerce and Internet-based company, we tried to act quickly in response to ICANN’s new launch and policies,
“IT IS NOT ONLY INTEGRAL TO OUR MISSION TO PROMOTE INTERNET DEVELOPMENT AND ADOPTION IN ASIA, IT IS THE INSPIRATION FOR BRINGING TOGETHER DIFFERENT PEOPLE AND INITIATIVES AROUND ASIA.”
www.worldipreview.com Trademarks & Brands Online Volume 3, Issue 1 23
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