premium Italian products
Carmelite monks in Wyoming bought a Prussiani machine like this to help build a new monastery.
The United States is so important to the FAE Group SpA (Fondo, Italy;
www.fae-group.com), that it established FAE USA (Flowery Branch, GA;
www.faeusa.com), a wholly-owned subsidiary. FAE, which makes a broad line of attachments, including mulchers, tillers, rock crushers and asphalt grinders, unveiled its new UML/SSL 150 VT mulcher head in 2013. Allen Tennis of Custom Truck & Equipment in Kansas City, MO,
has been selling the FAE line for about a year. He has high praise for its products.
“The majority of our products come pre-made [from] Italy,”
Kitzmiller says. The Texas location does some light manufacturing and is the distribution center for the North American market. Kitzmiller says Camozzi pneumatics in North America saw double-digit growth in sales after the 2008 recession, largely through strategic decisions to focus on particular products groups “where we feel we can really add value to the supply chain.” He declined to be specifi c due to the competitive nature of his business.
Like Camozzi, another ASSOFLUID member with a global reach
is Casappa SpA (Parma, Italy;
www.casappa.com), a maker of hy- draulic pumps, fi lters and motors for heavy equipment industries. Almost one-quarter of Casappa’s annual revenues—$133 million in 2013—were from United States (23%), says Matteo Turco, business planning and development manager. “Our main target is to diversify the turnover (revenue) increase,”
Turco wrote in an email. “North America will be a growing market for us, as well as other areas (i.e., emerging markets).” Like so many other companies in Italy—where energy costs
are higher than in the United States—Casappa focuses on making machines that use less power. One recent innovation includes additional electronic controls on gears and piston pumps.
Making Earth Move The Italian Agricultural Machinery Manufacturers Fed-
eration, (FEDERUNACOMA) (
www.federunacoma.it), has 300 members with annual sales of about $11 billion for agricultural equipment: sales of earth moving equipment tally at $3 billion. More than 65% of production is exported, with about 10% of ex- ports bound for the United States. “Production reached its peak some years ago, at $11 billion in the agricultural sector alone, but the crisis sweeping through the international economy in 2008-2009 reduced sales in the sector by 25 to 30%,” says Alessio Nanni, internationalization executive at FEDERUNACOMA. “We are now in a recovery phase.” Outside of Europe, the United States is the most important
market for Italian farm machinery, according to the Atlanta offi ce of the Italian Trade Agency.
Faresin Industries (
www.faresinindustries.com) makes telescopic handlers for the agricultural, industrial and construction industries.
“The customers like them,” he says. “The products pretty much speak for themselves and the quality is outstanding.” “We also include these in our rental fl eet. We’re confi dent enough in the FAE head that it can go out and take the abuse that some of the rental customers are going to put on it.” Another Italian manufacturer, Faresin Industries SpA
(Breganze, Italy;
www.faresinindustries.com), a $122 million company, exported $4 million worth of seed-mixer wagons for livestock and telescopic handlers for the agricultural, industrial and construction industries in Canada and Mexico in 2013.
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