FUELING THOUGHT D


espite a fundamental shift over the last three years in how the biggest names in the plant hire


sector structure their offering, the most significant cost implication for customers has remained consistent – fuel. In this article, Ian Chapman, product specialist at Finning, looks at how the true cost of plant hire is being addressed in the industry.


“Plant hire dominates the UK market and over the last few years the most significant plant hirers in the sector have had to adjust their approach to adapt to the changing needs of customers in an unpredictable economic environment.


“With the value proposition of plant hirers varying greatly from guaranteed next day delivery to additional machine control, safety systems and attachments or even the provision of trained operators, evaluating the value of a hire offer is more


CONTENTS


difficult than ever to quantify. For customers the real cost of hire is ultimately determined by two things, the hire rate and fuel. Plant hirers are now working with customers to help them understand the true value of fuel efficient machines.


“At face value, a three-year-old piece of equipment may appear to be cheaper to hire than the latest model. But for longer hire periods the savings made by operating a more fuel-efficient machine far outweigh any money saved through a cheaper daily rental price.


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