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BUY TICKETS IN ADVANCE AND SAVE MONEY!


LB1213


BEET IT SPORT www.beet-it.com Info@beet-it.com 01473 890111


BEET IT has rapidly established itself in the sporting world and is already a firm favourite of the UK’s sporting elite, being increasingly adopted by many international sportsmen,


women and teams. Each 70ml shot contains 0.4g of dietary nitrate.


Solid plastic bikebox for transporting


your bike by air, 10 yr guarantee, easy glide wheels, the only box you can


stand on with use of anti crush pole, personal vinyl graphics, lockable via TSA locks, rood rack mountable, can be packed in less than 10min.


LB1625 BOARDMAN ELITE


www.triuk.com/boardman-elite sales@triuk.com 01935 414142


LB724


BIKEFITTING.COM www.bikefitting.com telesales@madison.co.uk 01908 326000


LB405


BESPOKE CYCLING www.bespokecycling.com info@bespokecycling.com 020 7837 0647


Bespoke are bike fit specialists,


offering a huge range of beautiful high-end bikes and components from Parlee, Colnago, Trek Project One, Specialized S-Works, Cannondale, Look, Pinarello and more in our London store. Our Retül bike fitters are sports scientists, using their physiological expertise to achieve the perfect fit.


For over 25 years, bikefitting.com has been internationally recognized as the market leader in the area of determining optimum bicycle positioning and frame geometry. It develops, produces and sells measuring instruments and software for static as well as dynamic bicycle measurements. bikefitting.com


measurements and recommendations serve as the benchmark in the market for over 1,700 dealers in 44 countries.


For 2014 the entire Boardman Elite Series collection has been revamped and also includes a number of brand new models. This includes the new AiR/TTE time trial and triathlon bike as our flagship model, a new range of CXR disc-equipped cyclocross bikes, an all-new SLS ‘endurance road’ bike, and thoroughly re-engineered


versions of the AiR aero-road and SLR super lightweight road race bikes.


playground to the podium. Become a member and you’ll receive a range of handy benefits, plus the added


reassurance that we’re campaigning to make Britain’s roads better for cyclists. Join us.


LB245


BRITISH HEART FOUNDATION


www.bhf.org.uk/get-involved/ events/bike-rides.aspx events@bhf.org.uk 0845 130 8663


LB720


BODY GEOMETRY FIT www.specialized.com/gb/gb/hub/ bodygeometryfit


customerserviceuk@specialized.com 020 8391 3500


Body Geometry FIT is the only fit methodology supported by an entire range of equipment to compliment


every contact point of the bicycle. Our dedication to 3rd party testing by


BIKERADAR.COM www.bikeradar.com


LB322


BIKE BREAKS GIRONA CYCLE CENTRE


www.gironacyclecentre.com info@gironacyclecentre.com (+)34 972 205 465


Your one-stop shop for all your cycling needs in Girona, Catalonia, Spain! Top end Cannondale rental bikes, route information, bike holidays, bike shop and mechanics workshop as well as a coffee area for pre and post ride hanging out, shower facilities and much more. June 2014 Girona Gran Fondo!


LB1208 BLAZE


www.blaze.cc LB1209


BLOOMSBURY PUBLISHING


www.bloomsbury.com/uk contact@bloomsbury.com 020 7631 5600


LB520


INTERNATIONAL LTD www.bikeit.co.uk


LB302


BIKEBOX ALAN bikeboxalan.co.uk info@bikeboxalan.com


01709 365408 / 07812 346826 thelondonbikeshow.co.uk BIKE IT


Bloomsbury Publishing represents the best in cycling books. From the


iconoclastic training programmes of Graeme Obree to our step by step


road bike manuals, we cover all forms of cycling. We are proud publishers of Rouleur books. Come and browse our latest books at stand LB1209.


LB1340


BRITISH CYCLING www.britishcycling.org.uk membership@britishcycling.org.uk 0161 274 2000


We are cycling’s National Governing Body, supporting all cyclists from the


65


BikeRadar.com is the world’s largest and most comprehensive source of cycling product news and reviews. Content is posted 24/7 from the best and most experienced team of cycling journalists and product testers.


leading medical experts helps create the only ergonomically designed, medically tested line of products in the cycling industry.


LB1030


BROMLEY BIKE COMPANY


LB1450


BOLLE AND CEBE EYEWEAR www.bolle.com cebe-eyewear.co.uk sales@bushnell-uk.co.uk 020 8391 4700


For over 120 years both Bolle and Cébé have been innovating technology and style for men and women all over the globe, specialising in sports eyewear. While Cébé has been focusing on the more adrenalin-


fuelled sports, Bolle has its attention firmly on snowsports, golf, tennis and now cycling, sponsoring the global elite cycling team – Orica GreenEDGE.


www.bromleybike.co.uk info@bromleybike.com 020 8460 4852


South London’s premier mountain and road bike shop. Specialising in


custom builds, wheel building repairs and sales. Established over 25 years with some of the best staff around. If


you need advice on mountain, road or commuter bikes or you just cycle for pleasure, call in and have a chat.


We love cycling and organise over 30 bike rides each year, including our


iconic London to Brighton Bike Ride. There’s an event for everyone, so pay us a visit and use your pedalling to power our life-saving research in 2014. You can also take a seat on Bradley Wiggins’ Olympic throne!


LB1220


C ORGINALS LTD www.coriginals.co.uk contact@coriginals.co.uk 07825 393545


C Originals – Concentrating on the helmet line, we have a wide range of models covering road and mountain riding to suit all budgets, from daily commuting to competition use.


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