CORPORATE NEWS


New Avnet Abacus distribution deal boosts access to sensor products for customers in Europe


Franchise agreement with measurement specialties, inc. augments avnet abacus sensors portFolio; supports application- speciFic customer requirements


Avnet Abacus has signed a pan-European distribution deal with Measurement Specialties (MEAS), a global designer and manufacturer of sensors and sensor-based systems. The new franchise agreement is a major extension of the existing collaboration between the two companies, previously serving the market for sensors in Denmark.


The terms of the deal, which took effect on July 1, 2013, authorise Avnet Abacus to operate across Europe as a franchised distributor of Measurement Specialties’ sensor and transducer products. These products


precisely measure such physical characteristics as pressure, force, vibration, torque, position, temperature, humidity, fluid properties, mass air flow and photo optics, and are typically used as embedded devices by original equipment manufacturers (OEMs) or as standalone sensors for test and measurement to provide critical monitoring, feedback and control input. “As an applications company, we recognise


that embedded solutions often demand custom-specific designs, which requires particularly close cooperation with customers,” said Glen MacGibbon, executive vice president, Measurement Specialties. “By working with Avnet Abacus in Europe, we are gaining a distribution partner with highly competent technical product specialists located throughout the region. They understand the


sensing market and can provide invaluable support to our customers from the product development phase right through to delivery utilising their proven commercial and logistics expertise.” “The Measurement Specialties portfolio features a broad range of sensing technologies, so customers are able to access sensor products designed to meet their specific application needs,” said Alan Jermyn, vice president marketing, Avnet Abacus. “This application focus is very much aligned with our own approach, complementing not only our existing product range but also the work of our sales and product teams. In addition, we are developing new online resources to provide customers with fast, easy access to application-specific information from key suppliers such as MEAS.”


GP Batteries charges Avnet Abacus with distribution role in Europe


avnet abacus selected to support gp batteries’ major expansion initiative; delivers greater choice oF industry- leading battery products to industrial and oem sectors across europe


Avnet Abacus has signed a pan- European distribution agreement with GP Batteries, a global supplier of alkaline, nickel metal hydride (NiMH), and specialist lithium-ion rechargeable batteries.


From left to right: Gareth Wheller, Managing Director at GP Batteries (UK) Ltd, Alan Jermyn, VP of Product Marketing at Avnet Abacus, Kevin Kong, Senior Director for Global Distribution Sales Industrial Division at GP Batteries, Tim Parker, Product Manager at Avnet Abacus and Graham Verity, EMEA Distribution Sales Manager for Industrial Division.


Avnet Abacus’ appointment as an authorised distributor for GP Batteries industrial products portfolio across Europe is a strategic initiative by the company to strengthen its presence across Europe, with particular emphasis on achieving business growth in the industrial and OEM sectors. GP Batteries has a well-established reputation within both the industrial and retail markets for highly reliable, high-performance batteries, which are produced at the company’s state-of-the-art manufacturing facilities in Asia. In addition to off-the-shelf components, the company offers a complete in-house custom design battery capability. With unique battery expertise in the distribution sector, and a network


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of 40 offices located in Europe, Avnet Abacus offers both the technical know-how and geographic proximity to support customers in the region to the very highest standards. “We have been seeking the right distribution partner to help us boost business opportunities in Europe,” said Graham Verity of GP Batteries. “Avnet Abacus is the perfect fit because not only do they provide a flexible logistics solution, but they also possess a deep knowledge of battery products, which enables them


to advise and support customer projects from concept right through to production. They will be an invaluable asset in our drive to expand the GP Batteries portfolio in the region.”


“GP Batteries’ decision to seek our expertise for its European expansion programme validates the strong synergy that exists between our two companies,” said Tim Parker, battery product manager at Avnet Abacus. “This pan-European agreement will allow us to strengthen the level of service we are able to provide to customers, both in terms of technical support and in delivering a much wider selection of world- leading battery products.”


focus magazine - issue 17


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