Beauty - Skin Care for theOver 40s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . changetime for
As a woman enters into her forties, she really is stepping into her prime. The niggles and insecurities that may have plagued her younger years have been swept aside, and in their place stands a strong, smart and self-assured individual ready to take on life’s future challenges with full gusto.
Although her inner beauty may be primped and preened, her outwardly appearance is still naturally of paramount importance. Looking and feeling good transcends all ages, yet as the ageing process begins to take its toll, it’s often our skin that’s first to suffer. As we enter into our forth decade, concerns such as wrinkles, dryness, loss of radiance, age and sun spots are just some of the frequent issues many women, and men, now have to contend with.
During your professional career you will have no doubt encountered a wide spectrum of 40-something skins. From those clients who have been religiously moisturising day and night from a young age, to those who perhaps are only just beginning to seriously contemplate the benefits of a daily beauty regime. Yet regardless of their skin state, it’s important to assure your clients that it’s never too late to begin, or indeed to change tactics when it comes to skin care.
As our skin changes with time, so does its fundamental requirements. The issues we faced in our twenties and the products we used to tackle them will be superseded by a new set of concerns. It’s now time to take those all-important reparative steps rather than preventive ones.
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Stop the clock! In order to treat your fabulous over 40s, it’s important to delve a little deeper to uncover how the skin is affected by time and therefore, what you can do to assist in its recovery. Firstly, why exactly are these changes occurring? “The unique challenge in skin of women over 40 is the effects of declining Oestrogen in the body which leads to thinning skin, wrinkles and changes in lipid levels,” comments Mariga Sheedy of Skin Essentials Ltd. “It’s also the time that damage from old sun exposure starts to show up, as pigmentation patches and texture changes.”
“The musculature weakens with age,” adds Candice Gardner, Dermalogica’s Educational Curriculum Manager. “A weakening of the orbicularis oculi muscle around the eyes, for example, allows fat to herniate through resulting in bags under the eyes. The eyebrows may sag due to a weakening of the frontalis (forehead) muscle and jowls may form at the angles of the jaw due to a weakening of the platysma neck muscle.”
The average age for a woman to reach the menopause is said to be 52, yet in some cases it can be experienced by women in their 30s or 40s, known as premature menopause. The repercussion this natural ‘change’ has on the body often plays a factor in many of the mature skin care conditions, as Candice notes: “Decline of Oestrogen during menopause is one of the things that accelerates skin ageing.”
Oestrogen receptors tend to be most abundant around the face, and therefore these areas are especially vulnerable to reduced amounts of this circulating hormone. Lack of Oestrogen not only causes the skin to become drier, but the production of collagen and elastin fibres is also extremely slow.
Erase and rewind Due to their complex nature, ageing skins need to be approached in the right manner, so what products and treatments should you use to get maximum results in the salon, and also recommend to your clients for homecare support? “To use the term of a loved colleague, we can no longer depend on the ‘fluff and puff’ [of] hydrating yet relaxing treatments, as we must bypass the Stratum Corneum (the dead layer) and target the area in which the living tissue thrives,” says Jennifer Rock, Beauty Tutor and Trainer for iiaa. “Fusions of vitamins A, C, E, and B that our body recognises alongside peptides, fatty acids and ceremide levels must be driven in further to re-educate the skin from within.”
“Daily home application of highly active ingredients is vital to achieving results,” adds Mariga. “For skin over 40 look for vitamin A, [which is] long proven to reduce wrinkle depth. Epidermal Growth Factor is also a must to re-densify the epidermis and combat skin thinning, particularly around the eye area.
“Combine these actives with Hyaluronic Acid, as our natural production is slowing as we age, and all the necessary vitamins, minerals and antioxidants for skin health and you will see dramatic results on the surface.
“Remember there is no quick fix – healthy, strong, radiant skin comes from a consistent programme of active, targeted skin care and sensible lifestyle choices.”
No matter how hard we try, (and wish), wrinkles and the signs of ageing will befall us all. Yet luckily, the process can be halted, disguised and diminished to some degree. For professionals, an array of products and treatments are available to address the needs of mature skin. It’s all about enhancing natural beauty, in order for your clients to leave the salon, literally, feeling comfortable in their own skin.
Turn the page to discover a selection of products and treatments ideal for treating your 40-something clients…
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