FILA launches updated worldwide ad campaign
LAUSANNE, Switzerland — FILA President Nenad Lalovic,
who heads the international federation of wrestling, announced an updated advertising campaign for the federation, launched on May 28. FILA moved into the second phase of its ad campaign. The
title is “All Nations. All People. For All Time,” and it reflects some of the themes that are central to the sport: wrestling is every- where, wrestling is for everyone and wrestling is an original sport. The interactive campaign will used in various print and online
media outlets around the world in the upcoming months. It was launched on FILA’s growing Facebook page, which is:
http://www.facebook.com/fila.official The new ad includes an image of two girl wrestlers from the
United States, Patricia Arana and Viviana Garcia of California, who competed in the United 4 Wrestling competition in Los Angeles on May 19. FILA has posted a jpg of this advertisement, and is asking the wrestling community to download it. They are asking people to print the advertisement and take a picture of the ad in an inter- esting location in their community. FILA will post these photos of the new FILA ad, which are sent
in from all over the world. Don't forget to submit your photos of the new ad by tweeting
them to @fila_official or sending an email with your photo attached to
Filaofficial2013@gmail.com.
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