LATINO AMERICA
visitarán Arequipa y Tacna, si el tiempo se los permite. Rubén Solórzano, Gerente General, manifestó: “Es muy
importante para nosotros, visitar las provincias y conocer en forma directa a los operadores e involucrarnos con su realidad. En algunas ocasiones, nos sorprende saber que muchas personas no hayan oído nunca hablar de Peru Gaming Show, pese a que enviamos regularmente información por Internet, courier, y a través de nuestra revista virtual Gaming News Perú”.
Desde la adquisición de los derechos para realizar la feria Perú Gaming Show hace 3 años, Lopez y Solórzano se comprometieron a dirigir este show a la industria del juego peruano. Al asistir a las diversas ferias del mundo, se dieron cuenta que los visitantes a dichos eventos eran casi siempre los mismos operadores de Perú. Este pequeño grupo de operadores que representa una parte del total de 700 salas de juego que operaban en el país, estaban bien informados de las innovaciones de la industria, mientras que la otra parte, la mayoría, estaban ávidos de información y atención; entonces, PGS es una extraordinaria oportunidad para ellos, es el lugar donde podrán presenciar las últimas novedades tecnológicas que ofrecen los fabricantes y proveedores e interactuar con ellos.
Joe Lopez, dijo: “Desde nuestro primer año en la organización, hemos incrementado considerablemente el número de personas que visitan la feria provenientes de otras ciudades fuera de Lima. Esto nos satisface enormemente ya que refleja que nuestros esfuerzos están siendo recompensados”.
Este año, en la 11va edición de PGS, la proyección de los
organizadores es superar la cantidad de visitantes y proporcionar a todos los expositores, el beneficio de llegar a aquellas regiones y localidades de difícil acceso, a través de la presencia de los operadores regionales del país, todo en un solo lugar y bajo un mismo techo.
PGS 2013: Keeping its promises With 99% floor space almost sold out, the show organizers
have begun concentrating their efforts and activities on ensuring that all of the Peruvian Operators are informed regarding the show and promoting their attendance in Lima on August 14th and 15th at the Jockey Exposition Center.
As previously published, this show has been labelled “A
show for Peru” and taking this to heart, the management of Affiliated Marketing Group, the show organizing company, has begun its visits to many of the country’s provinces, meeting with individual operators and distributing show pamphlets to all slot room personnel. In the last month, Ruben Solórzano, General Manager of AMG, has visited Huánuco, Tingo María and Pucallpa. At the same time, CEO Joe Lopez has visited Trujillo and Chiclayo. In the near future, they will visit Arequipa and Tacna, if time allows.
Ruben Solórzano, says, “it is very important to us to visit
these outlying regions of the country and getting to know the people first hand. It’s always surprising to us to find that many of these people have never heard of the Peru Gaming Show, in spite of the fact that we send material out regularly via internet, Gaming News Peru the organizers digital magazine and courier”.
Since buying the rights to the Peru Gaming Show 3 years ago, Lopez and Solórzano, have committed themselves to directing the show specifically at the Peruvian gaming industry. They realized that when they attend the various gaming shows offered throughout the world, they always saw the same people from Peru. These being the main operators located in Lima. However, while these people that make up only a small portion of the more than 700 slots rooms operating in the country were well informed on the industry’s innovations, the smaller operators were starving for information and attention.
Rubén Solórzano y Joe Lopez
Joe Lopez pointed out: “Since our first year, we have had a sizeable increase in the number of people attending the show from outside of the Lima area. This is very pleasing to us for it shows that our efforts are being rewarded. This year we look forward to far exceeding last year’s attendance and giving all exhibitors the benefit of reaching those difficult to get to areas all under one roof.”
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