Volume 7, No. 2, Summer 2013
Find Us on Facebook
Follow Us on Twitter
twitter.com/rldeditors
FEATURES
Market Opportunities: Rental ‘For Rent’ for Profi t. . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Identify potential, sell to your strengths and establish strict processes to succeed in the rental market.
Dealer Profi le
Take a Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Green and Sons added new equipment lines and moved locations to reach the rural lifestyle market.
Season-to-Season
Heritage Tractor Sells Solutions . . . . . . . . . . . . . . . 28 This is the third installment in Rural Lifestyle Dealer’s “Season-to-Season” feature with Heritage Tractor. Challenges this summer: Find new ways to partner with customers on equipment, parts and service.
How-To-Sell
On the Fence About Fencing?. . . . . . . . . . . . . . . . . 38 Fencing can be diffi cult to sell because of a ‘price-match’ competition with big box stores. Expert knowledge can help you win long-term customers.
What Rural Lifestylers Want From You
Rural Lifestyle Equipment to the Rescue. . . . . . . . 44 Reliable, user-friendly equipment helps Longmeadow Rescue Ranch maintain 165 acres and care for hundreds of animals.
COLUMNS From the Field
5 Ways to Sabotage a Sale . . . . . . . 6
Take the Lead 4 Decisions to
Grow Your Dealership . . . . . . . . .52
Industry Q&A What’s the greatest
misconception about the equipment needed to maintain rural acreages and how do you address it? . . . . .53
Advertisers Index . . . . . . . . . . . . .57
Marketing Matters Make Your Dealership Vital . . . . .58 Turn occasional customers into a loyal following.
PRODUCTS
Chainsaws, Trimmers, Edgers, Brush Cutters & Blowers • UTVs & Attachments • Shop, Service & Replacement Parts • Post Hole Diggers . . . . . . .55
Exclusively Online Heritage Tractor Video Series
28
Rural Lifestyle Dealer is published 4 times per year (Winter, Spring, Summer and Fall issues). Visit
www.rurallifestyledealer.com for subscription information. Published and copyrighted 2013 by Lessiter Publications, Inc.. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. POSTMASTER: Please send change of address to FARM EQUIPMENT, P.O. Box 624, Brookfi eld, WI 53008-0624.
38 4 RURAL LIFESTYLE DEALER SUMMER 2013 44
001_Cover_RLD_0713.indd 1
Managing Editor Lynn Woolf’s Editorial Video
Interactive digital issue at
www.rurallifestyledealer.com
Capture the
GROWING Rental Market
New Location Pays Off Brand Your Dealership
Overcoming Equipment Misconceptions
6/24/13 10:22 AM
ON THE COVER Surveys from the American Rental Assn. show the equipment rental business is growing. Industry experts and dealers share strategies for establishing business processes, managing inventory and marketing to customers.
Contents
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60