Heritage Tractor
Sells Solutions This is the third installment in Rural Lifestyle Dealer’s “Season-to-Season” feature with Heritage Tractor. Challenges this summer: Find new ways to partner with customers on equipment, parts and service.
Lynn Marcinkowski Woolf Managing Editor
he summer sales season may have been delayed by a late spring, but the customers in Heritage Tractor’s territory are in the buying mode. The team is now mak- ing sure those equipment, service and parts dollars are spent at its 10 loca- tions in northeast Kansas and north- west Missouri.
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“You can buy equipment from any- body, but not every company offers solutions. The quality equipment from John Deere does not engage a customer solely with Heritage Tractor. You still have the opportunity to go to another ‘green’ dealer,” says Derick McGhee, Heritage’s integrated solutions manag- er. McGhee’s new position was created this past spring to develop branding and relationship-building programs.
This summer, the dealership team is leveraging special events and new ser- vice and parts programs to cement cus- tomer relationships and grow revenues.
Optimistic Shoppers
Provide Opportunity What a difference a year makes. “Last year we had an entire season moved forward. What should have started in March, started in February
Heritage Tractor held two Drive Green events for rural lifestylers this past spring. Carefully timed advertising and direct marketing help draw in customers.
28 RURAL LIFESTYLE DEALER SUMMER 2013
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