CMP SERIES CERTIFICATION MADE POSSIBLE You Will Play Games
Sandra Strick, Ph.D. Director of Graduate Studies School of Hotel, Res- taurant, and Tourism Management, University of South Carolina ›
hrsm.sc.edu/hrtm
It takes all kinds Every part of the meeting design, the way we communicate, the way we market, is affected by this whole idea that there’s so many generations in the workforce. We have more generations in the workforce simultaneously than ever before in history. We have older people staying in the job longer, we’ve got young people attending meetings, so all the way in between, how do we get to all of them? That’s a challenge. I think that the idea of diversity, sensitivity to that, is a really important part.
More reasons to play I think we’re going to do more and more of [gamification], to keep people interested. I think to a certain extent, it’s real easy to get distracted or try to do many things at one time, so I think one of the ways we’re going to keep people focused is to give them this challenge, if you will, or make it fun, or make it to compete with themselves, or make it to compete with other peo- ple, but we’re going to have to keep them engaged, and this is going to help do that.
From the comfort of your own home I was just talking to my grad assistant and we were talking about this whole area of risk, in light of the Boston Marathon. I think it’s really scaring people, enough that maybe that means they’re going to take more to heart when it comes to virtual meetings. Now we’ve got risk on one end, and the idea of traveling, making it even harder, on the other end, and I think that points more and more to this idea of virtual and hybrid and staying home and trying to connect the best you can and being a little safer.
How to develop new skills They can join their associ- ations and go to all the presentations and workshops and seminars and online training that I think all of the professional associations do. There’s the Digital Event Strategist certification [from Virtual Edge Institute] that gives planners certification in this area, which is a whole new thing for us. There are so many necessary skills in the area of technology, and just more and more all the time, to the point that you almost gotta think like an IT person. We’ve got to get people more engaged.
— Sarah Beauchamp You Will Be an Editor
Mike Walsh Futurist and Author ›
mike-walsh.com › @mikewalsh
PCMA 2013 Education Conference
Mike Walsh is a fea- tured speaker at the PCMA 2013 Education Conference in Denver on June 24–27. For more information, visit
pcma.org/ educon.
The true relevance of meetings Gone are the days when a meeting planner’s main concern is “Are we going to serve enough fish and chicken in equal proportions and at the right temperature?” It’s far more important that meetings have real relevance, [to ask] “Have I found the right content that engages the public imagination? Is this meeting the business’ need?” That is a very unique skill around editorial judgment. That really has been the success of TED — that they have managed to take people and subject matters that would have only appealed to super- nerds and make them interesting and sexy.
Building community This is especially relevant if you’re building a conference. Conferences and trade shows have moved away from a monolithic model to being very focused seminars and conferences. And the ones that have been successful have been able to build a very tangible community around that topic. I think the same logic applies to internal meetings:
54 PCMA CONVENE JUNE 2013
The role of the meeting planner is community building — understanding the key stakeholders and the key issues, maintaining contact with the partici- pants and stakeholders. Not just during the event, but in the spaces between events as well.
What to do with your content A key question is, how much content did your meeting generate? What is left over after you pack up all the chairs and put away the screens? Did you create short, sharp, five-minute excerpts with interesting blog posts? White papers? Because it is that content ultimately which, in public events, gets distrib- uted on social networks and that people share on LinkedIn. For internal meetings, it’s the content that top executives and leaders can say, “Okay, we have fixed, tangible outcomes out of this meeting.” — Barbara Palmer
PCMA.ORG
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108