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plenary American Academy of Forensic Sciences + Digital Event Benchmark Report POST CON


A Blast From the Past for AAFS


MEETING The 65th Anniversary Meeting of the American Academy of Forensic Sciences (AAFS) took place on Feb. 18–23 at the Marriott Wardman Park Hotel in Washington, D.C. Under the theme


“The Forensic Sciences: Founded on Observation and Experience, Improved by Education and Research,” the meeting drew more than 5,000 forensic scientists, medical experts, researchers, and government agents from 68 countries to share the most current information and research in the field. “Five-thousand sixty-five attendees is well over what we expected,” said Sondra Doolittle, AAFS’s meetings and events manager. “[D.C.] is especially popular, because we have a lot of orga- nizations that are located in the Northeast. We expect growth, though we certainly did not expect we would go over 5,000 attendees.”


CHALLENGES Some of that growth was the result of a surge in the number of individual events held during the conference. Each year AAFS’s Annual Meeting draws participants from more than 200 affiliate organizations, some of which host their own programs and events — 357 in all this year, including board meetings, educational sessions, and receptions. (Read our Pre Con profile of AAFS’s Annual Meeting at convn.org/aafs-2013.) Trying to accommodate so many different events with so many different organizations was certainly a challenge in terms of space and time, but Doolit- tle found that attendees were willing to be flexible.


“A lot of times, especially on our busiest days where we just don’t have space available, we were able to move people to other days when requests would come in,” she said. “We had lots of turns within the meeting space and a lot of things that just ran back- to-back in order to get all of those meetings held.” AAFS didn’t see a great change in its daily-


registration numbers. Rather, it found that its educational programming was the big draw, espe- cially among governmental groups that are located in the D.C. area. “We’re pretty proud that our educational sessions cover such broad topics and technology that it brings so many people to our meeting,” Doolittle said.


28 PCMA CONVENE JUNE 2013


AAFS Annual Meeting


2012 Atlanta


4,143 108


Attendees Exhibitors


2013 Washington, D.C.


5,065 154


Attendees Exhibitors


INITIATIVES Programming received a boost from the Annual Meeting’s theme, which played off AAFS’s celebration of its 65th anniversary. Each year, AAFS’s president selects the conference theme, and 2012–2013 President Robert E. Barsley, DDS, JD, was interested in “historical perspectives” surrounding the forensic study of events such as the Titanic disaster and the sinking of the Confed- erate submarine H.L. Hunley off the coast of South Carolina in 1864. “We don’t really solicit a lot of presenta-


tions,” Doolittle said, “and we don’t pay speak- ers to attend in general, and so just [Barsely’s] announcement that he would like to see that type of thing brought in a huge number of experts that we didn’t really know we had.” One of the most popular sessions — an interpretive bus tour focus- ing on the manhunt for Abraham Lincoln’s assas- sin, John Wilkes Booth — sold out quickly and had an extensive waitlist because it was limited by the number of attendees who could fit on the bus. Finding people who could deliver interesting


and relevant presentations wasn’t much of a prob- lem for AAFS, which counts among its members some of the preeminent scholars and profession- als in forensic science. “Whatever ends up to be our president’s call, we tend to find the experts we need within our organization,” Doolittle said, “or someone knows someone who can provide us with what we need in terms of speakers.”


. — Katie Kervin


For more information: aafs.org


PCMA.ORG


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