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Kids after school Local nonprofits certainly make a difference, but citywide health initiatives are also a key part of the solution. Along with New York City (which attempted to ban soda containers larger than 16 ounces; a judge overturned the ban in March), Philadelphia is driving the movement against childhood obesity with robust, well-planned measures that are actually working. In a span of four years, childhood obesity rates in Philadelphia fell 4.7 percent, whereas national obesity levels have held steady since 2007. Te greatest gains—or, rather, losses—occurred in Philly’s African American boys and Hispanic girls, two demographic groups prone to excess weight. “I’m a firm believer that if you’re really going to have a childhood obesity initiative,
you have to focus on intersecting points wherever the child is: at home, at school, in the community, on the weekends, in places of worship,” says Vanessa Briggs, executive director of Philadelphia’s Health Promotion Council (HPC). “When we were organizing a community action plan to address childhood obesity, I felt there was a gap—all of the strategies were during school. No one was thinking about after-school programs,” even though research shows that junk-food snacking peaks after school. Consequently, Briggs spearheaded healthy-living guidelines that after-school
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providers could readily implement, such as ensuring fresh water is always available, banning sugary drinks and outside snacks, and promoting a positive mealtime atmosphere. To gain buy-in, she first launched a pilot program with nine after-school providers in different locations. “Tese guidelines regulate and sustain healthier after- school programs and institutionalize goals across the board for all providers,” she says.
A community,s collective influence can shift how kids think about food and exercise.
HPC’s success hinges on collaboration with other Philadelphia associations. ”
For example, in concert with the Centers for Disease Control and Prevention, the Philadelphia Department of Public Health launched the Healthy Corner Store initiative aimed at replacing some of the junk food typically sold in 600 urban convenience stores with healthier, fresher alternatives. More than 80 percent of participating stores introduced four or more healthy-alternative products to their shelves, including fruits or vegetables, low-fat dairy, and whole grains. Even the University of Pennsylvania got involved with HPC; using geographical imaging, the college located areas conducive to physical activity, such as parks and recreation centers, and identified food deserts near after-school sites, says Briggs.
Moving ahead All across the country, smart, passionate people like Sosna, Brown, and Briggs are using their talents and dedication to address childhood obesity. Although their approaches differ, they all agree with the old adage “It takes a village.” When a whole community gets involved—nonprofits, businesses, schools, neighbors, parents, restaurants, local media—the collective influence can authentically shift how kids and teens think about and eat food, and how often they exercise. Te recent progress against the obesity epidemic is slight, and the end is likely a long
way off. But these tangible improvements may be harbingers of more good to come. As family dinners, school lunches, and snack times continue to improve, many experts insist that championing physical activity is the next major step in anti-obesity efforts. “It’s both food and fitness,” says Briggs. “Michelle Obama’s Let’s Move campaign is
a great national initiative, but we need that to translate down to the local community. We should continuously ask: How do schools get recess back? What kind of policies will make that happen? Ten I think we’ll have the best of both worlds.”
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deliciousliving.com | june 2013
Jenna Blumenfeld, Delicious Living’s managing editor, helps kids get healthy as a Growe Foundation volunteer. Connect with her on Twitter @jennablumenfeld.
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