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SECRETARY-GENERAL


international media is expected to support these efforts, the local media should champion and redouble their efforts. As we celebrated Commonwealth


Day 2013, perhaps the leaders and media owners of developing Commonwealth countries should take another look at what the first leaders attempted to do: to unite the African people, particularly for economic strength. A holistic observation clearly shows that Africans had already had a very different historical background when


the Berlin Conference of 1884 was held for Europe to scramble for the continent and impose foreign languages and cultures. To date, in my view, the international community continues to treat Africa as a simple homogenous community. Africa, however, has the most diverse and heterogeneous community in the world and its cultural groups, further complicated by external factors, make it very difficult for former and current leaders to articulate their goals for true development. Therefore, the local


media must play a part, a serious part, in this process, raising the will and hope of both leaders and the ordinary people to be self-reliant. In this context, it is my view that the


recently formulated Commonwealth Charter should go a long way to encourage the countries that are still working on the provision of basic needs for their people in what is commonly known as “development”. It is my view that the local media in Africa, Asia and other parts of the Commonwealth should lead the way to change the negative media images


that tarnish the positive efforts being made to improve the lives of the people. It is also time the international media supported the local media to play a role in changing the images of Africa and Asia from predominantly negative to a mixture of both the bad and the good images, as it obtains in real life. This is because significant


progress has been made in the newly independent countries during the past 50 years, in which case the people’s hopes must be encouraged and sustained.


Commonwealth gallery


Dr William F. Shija (left) with Hon. Job Ndugai, MP, Deputy Speaker, Parliament of Tanzania


VIEW FROM THE


The Chairperson of the CPA Exectuive Committee (left) speaking at this year’s Commonwealth Day, with Dr William F. Shija seated.


The Secretary-General with the Deputy Speaker of the Legislative Assembly of Queensland, and CPA Executive Committee Member, Dr the Hon. Mark Robinson, MP.


The Parliamentarian | 2013: Issue One | 13


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