TRAVEL BRAND OF THE YEAR – UP TO £25.9M TURNOVER


• SKYSCANNER


Skyscanner has not only established itself as Europe’s number one travel search site but also one of the UK’s leading online brands, winning numerous trade and consumer awards and thriving in an increasingly competitive environment.


The business is dedicated to improving the user experience through innovation. These include its chart topping free app, the ‘Anywhere’ option which allows users to browse destinations in order of price, localised social media initiatives and free text searches on Windows 8 – a first for the travel industry.


With little advertising spend, quality of product lies at the heart of the business to enhance word of mouth buzz and positive brand building as it grows ever more relevant in the online travel sector.


TRAVEL BRAND OF THE YEAR – OVER £25.9M TURNOVER


• VIRGIN ATLANTIC


Successfully communicating brand values as well as the airline’s product offering, Virgin Atlantic continues to build on its reputation for quality and service.


In an industry where reputation is everything and consumers enjoy ever more choice, recent tracking research names Virgin Atlantic as the strongest airline brand in the UK. Positioning itself as sexy, glamorous, stylish and cool, the company makes no apology for its communications, measuring the impact of what it promises to deliver and tracking integrity as a key brand health measure.


The overall brand strength, distinctive cheeky and fun personality and innovative and reliable product offering mean that, 27 years on from its inception, Virgin Atlantic is well established in the Cool Brands top 20 and Super Brands top 10.


RUNNERS UP:


RUNNER UP: Secret Escapes


SECOND PLACE First Choice


THIRD PLACE TripAdvisor


TRAVEL BRAND OF THE YEAR (2012) Sponsored By


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