CONTENTS


MARKETING AWARDS Best Brochure


Best use of Digital Communication Best use of Direct Marketing Best PR Strategic Campaign Best PR Tactical Campaign Best use of Social Media Best Website


Best use of Integrated Search


Best use of Affinity Marketing & Sponsorship Most Innovative Marketing


ADVERTISING AWARDS Best Poster Advertisement / Campaign


Best Press Consumer Advertisement / Campaign Best Trade Media Advertisement / Campaign Best Online Advertisement / Campaign Best Radio Advertisement / Campaign Best Budget TV Advertisement Best TV Advertisement / Campaign


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CAMPAIGN AWARDS Advertising Campaign of the Year – up to £250,000 Media Spend > Advertising Campaign of the Year – over £250,000 Media Spend


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Integrated Campaign of the Year – up to £1,000,000 Media Spend > Integrated Campaign of the Year – over £1,000,000 Media Spend >


TRAVEL BRAND OF THE YEAR Travel Brand of the Year – up to £25.9m turnover Travel Brand of the Year – over £25.9m turnover


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As President of CIMTIG, it is my pleasure to introduce the 2013 Travel Marketing Awards Results Brochure.


Now in their fifth year, the Awards have evolved into one of the most prestigious and credible events in the travel industry calendar as we promote the discipline of marketing in travel by recognising the finest work being accomplished today.


In an era where marketing is being pushed ever harder to deliver, good practitioners really earn their spurs – and these awards celebrate those marketers that truly understand the consumer and have developed relevant and effective campaigns that get results.


CIMTIG’s highest accolade is not just highly coveted, but also a true reflection of the way we market travel. Indeed, the quality of entries this year has been so high that we have introduced a new standard in addition to Gold, Silver and Bronze: Platinum.


By celebrating the evening’s winners and learning from their success, our organisation aims to continue developing our industry’s marketing edge while attracting and retaining talent.


On behalf of the CIMTIG Council, I would like to thank all the agencies and companies that entered these Awards. Although there can only be so many winners, all are to be applauded for their excellence across the travel marketing spectrum.


Richard Carrick President, CIMTIG


The Travel Marketing Awards 2013 were sponsored by:


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